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The Magic Cafe Forum Index » » Penny for your thoughts » » What demographic of people go to mentalism shows? (2 Likes) Printer Friendly Version

Matt Chalk
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Hi everyone

I'm planning a public mentalism show and was wondering what sort of people would go to such shows (young, old etc).

I was wondering this for marketing purposes.

Thanks very much

Matt
Mindpro
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Do people go to mentalism shows?
Scott Soloff
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Hi Matt,

I get all age groups (twenty somethings right through to middle age).

Most tend to be late twenties and early thirties.

A few times per year I four wall it (rent a theater) and do my own
marketing and PR.

My experience is that these are the most receptive audiences (as opposed to
being hired for someone else's gig. The reason being is that they're paying
for the tickets and want to be there.

If you have any further questions, feel free to ask.

Best wishes,


Scott
'Curiouser and curiouser."
Scott Soloff
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Quote:
On May 5, 2014, Mindpro wrote:
Do people go to mentalism shows?


Yes!
'Curiouser and curiouser."
Matt Chalk
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Thank you for your help scott Smile

Any advice in regards to marketing?
Scott Soloff
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Sure Matt...

Promote the sh*t out of your show!

Posters in all the stores around your venue; pass flyers out (both about
a week prior to the show); talk to everyone you come into contact with.

Those are easy... Additionally, offer a local restaurant to perform for free
in exchange to promote your show.

Call the radio or TV station and try to get booked (initially you may not
have any success, but the truth is it's not that difficult).

Go to the local mall and perform for strangers. Give them your flyer after
you do a couple of demonstrations.

Print out some free tickets and give them away (I usually give out 20 free tickets).

For your first show, consider making it a variety show with a couple of other acts,
with you as the headliner (make sure that the acts are GOOD).

Those performers will sell tickets to their friends and family (selling out that first
show is tough; use whatever you need to sell out).

Figure out the 'magic' price for your tickets. Too cheap and people won't think it
worthwhile or valuable; too expensive and you'll scare them off.

That should get you started. Anything else, please ask.

Best wishes,

Scott
'Curiouser and curiouser."
Mindpro
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Are you four Walling this? First determine your exact goals - is it to make money, provide a showcase to generate future clients/bookings, for income/profit, to generate a residency show, or any of so many other specific reasons?

Also what type of venue are you speaking of (it also makes a diffderence)? What demo are you targeting?

The worst thing you can do is think that if you simply create a show, they will come. Audiences don't come by accident. It has to be a very deliberate and strategic execution to get the desired results.

If it's a theater or banquet venue, I would secure media sponsorships primarily radio and newspapers to assist you in the promoting (if they are targeted to the right demographics. Perhaps tie-in with a local charity which provides you a media angle and allows you to have direct access to the charity's resources. It also can give people a reason to support and attend.

Your question is is really too vague of a question. You need to provide some details and specifics. What size venue, where is this happening (large city, small community, etc.) and many other important details that should be well thought out before even thinking about a show. If not you are likely setting yourself up to fail or for less than desired results.

Once you have such specifics I am sure myself and others would be happy to offer more assistance.

Also this is better suited for the Tricky Business section not here, if you're looking for direction and assistance.
John C
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Quote:
On May 5, 2014, Mindpro wrote:
Do people go to mentalism shows?


if so, what kind?
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Mike Ince
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The people who come to my shows wear glasses but forgot them at home. That's the demographic - forgetful people who wear glasses. When you print marketing materials make sure the font is real big.
The secret of deception is in making the truth seem ridiculous.
Christian & Katalina
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Mike Ince,
That was very funny and clever. I enjoyed that laugh.
Milbourne Christopher Award for Mentalism 2011
The Annemann Award for Menatalism 2016
Author of "Protoplasm" Close-up Mentalism
saysold1
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Mike always then pulls out a book test for those who forgot their glasses at home - makes for a little extra comedy Smile
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saysold1
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I liked your web site a lot Matt - better than many much older than you I would guess. Nice work.
Creator of The SvenPad Supreme(R) line of premium, made in the USA utility props. https://svenpads.com/
Scott Soloff
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Quote:
On May 6, 2014, saysold1 wrote:
I liked your web site a lot Matt - better than many much older than you I would guess. Nice work.


What he said...
'Curiouser and curiouser."
Matt Chalk
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Thanks guys I appreciate that Smile

But I'm planning to do a theater show for 150-200 people. In a rather lage city (Auckland New Zealand)

There has been some great points he re and I really appreciate them Smile
mastermindreader
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A theater show for only 150-200 people? Is it a really small theater or are you planning on lots of empty seats? Smile
Matt Chalk
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Really small theatre Bob haha
saysold1
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Another suggestion even though it is completely off point.

Best thing I did about a year ago was take some acting classes at my local community college. Really helped me a lot in many ways in terms of understanding the stage and also how to memorize a script and work on my persona. As a Mentalist (who used to only do magic) the acting and theater knowledge has been invaluable.

Good luck with the show Matt!
Creator of The SvenPad Supreme(R) line of premium, made in the USA utility props. https://svenpads.com/
mastermindreader
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Quote:
On May 5, 2014, Matt Chalk wrote:
Really small theatre Bob haha


i was just bustin' ya. Smile
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