Hi there everyone

Not long ago I posted in this part of the Café and recieved some incredible feedback from you guys.

I was wondering if you could take a look at my new site and tell me what you think http://www.theaucklandmindreader.com/

Thanks very much

Matt

You have good content but no call to action..

what do you want your visitors to do?
Call you? Fill out a form?

It took waaaaaaaaay too long to load so I left. And I'll bet that I stayed longer than your prospects.

Get your load time faster on mobile.

Josh

Hmm that's strange Josh, I've never had any problems with loading nor have clients, will check up and see whats going on

And yes I would like visitors to call and book me, I thought I already had a call to action maybe I was wrong

I like the style.

Had to go on a computer to see the site.

There's no copy that is focused on the prospect. It is all focused around you. Make it about them.

Also, LOTS of keyword stuffing going on and the copy reads funny. Read the copy aloud and see if you get the same vibe.

Josh

Fair enough. I guess I thought it would work best, will reword to make it sound better.

I would never hire a corporate magicians wearing jeans and sneakers. I think you're setting yourself up for failure with that photo.

Gerry

Social Standards have changed as far as dress code goes..

Jeans for a corporate venue are not LEVI,
I have a sport coat and shirts with collar stays that go with the $150 jeans

Matt is YOUNG enough to pull it off but needs to be EXACT in costuming

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Website load speed..
http://www.webpagetest.org/result/140612_S1_J7W/

Optimize your images.. your good (=
the onlything slow is the image load time

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The Call 2 Action

People don't want to LOOK for it.
Make it BIG, Make it a different color, Make it consistant

When we optimize a landing page we work on getting the C2A visible no matter where the scroll stops.

This isn't PERFECT by any means, but this should get you heading in the right direction.
We are running a split test and optimization campaign
here is a image of the case study we are building
https://claydigitalconsulting.com/wp-con......side.jpg

the steps we took to get him an increase of 300% more new business from JUST increasing his conversion on site (no seo for more traffic, just increasing the conversion of the traffic he has0

Step 1 - Pick a Call 2 Action (do NOT change it on the landing page, do not offer more than 1 call to action)
Step 2 - Make the C2A stand out (change the color, don't make it TACKY but make it POP)
Step 3 - Add Social Proof (get a testimonial on the landing page) this isn't a BLOG post, this is where you want the credit card out
Step 4 - Think Solid Sales copy on the landing page... Features TELL, Benefits SELL .. Example: Feature - Card tricks that are amazing .. Benefit - Stress free entertainment that keeps your guests happy while your getting the pictures to remember your special day. You get your pictures, I will make them forget how slow your photographer is. --- Tell the story, find the pain and POKE IT, then solve it.
Step 5 - TRACK IT, If its not a client that is using our in house system I suggest Call Fire.. put a tracking number on your landing pages (use different numbers for different offers) make sure google analytic is setup properly.. watch traffic vrs calls... RECORD the calls, and listen to them. Pay attention to your PHONE pitch, and fine tune it.. Remember that your phone skills is just as much a show and event as when you step on stage.

Like I said the landing page I showed is far from perfect, but the strategies used WORK

and thank you for letting me have the opportunity to start my day off having fun (=

Fantastic advice MikeClay, Thank you so much! Do you think I should put my C2A on my homepage image?

I would definitely test it to see if it makes your phone ring more

Your home page should have everything your potential client needs to book you. Quotes, summary, video and contact information. You have to make it easy for them. If you are asking for a click for more info, you are going to lose them. The other pages of your website support your info on the home page. Don't keep the important info hidden and hope for a click.

You will need to have someone else look over your copy for errors. I found a few: "will leave guest in awe" and "Matt is also experiences at providing". Many, many of those sorts of things. Also, you are missing plenty of commas, which will help the reader understand your message. Find a copy editor or even a high school English teacher.

Yes, your copy is very "Matt" focussed. On your "About" page, you have more than a dozen references to "Matt", "he", "his", etc. Even though it says "About Matt", this copy REALLY needs to be about what your audience will experience. To get things more focussed, take out absolutely every "Matt" and "he" and start over.

As an example: "He would love to be given the opportunity to dazzle your guests with some of the most mesmerizing, magic and mind reading effects that the world has ever seen." is about YOU. "Your guests will be dazzled with some of the most mesmerizing, magic and mind reading effects that the world has ever seen." is about THEM! It puts them in the focus of the picture you want them to imagine. The first sentence tells people what YOU would love. They don't care what you would love. They care about what THEIR audience will love.

"Mentalism as described by Google like this; "The theory that physical..." Google doesn't define anything. Google searches for things. This sentence doesn't ring true.

On the Corporate page, you have a bewildering picture of two men(?) in costume. At least, I hope that they are in costume. The photo brings up more questions than it answers. Always depict the ideal target audience when you use pictures. If this is for corporate, you need to have people who look corporate. Yes, this may have been a corp gig, but it doesn't look like it in the photo. As I said, it raises too many questions.

Likewise, on the Weddings page, you have a photo of a bride and groom toasting. That is good. What isn't good is the photo of the young girls who seem to be at a school event. It doesn't match.

"The level of commitment that Matt has to delivering a s shocking unbelievable performance is a site to behold, and that your guests are sure to love at every level enjoyment." "Sight to behold" "every level OF enjoyment" and a couple of missed commas might make it more understandable. And I'm not even sure I know what the sentence is supposed to say.

I'm not picking on you, I just want you to know that there are many, many sentences that need copy editing and rewriting.

But good for you for getting things out there. Good for you for asking for input. If you follow the advice you ask for, it can only get better.

Steve

Oh, I just now noticed that there is more info on the home page. I didn't see it because it is "below the fold". I honestly didn't know there was more if I scrolled down. You have to give the viewer what he or she needs on the right in front of them on the first screen. The photo is too big, so I didn't see anything but the photo.

Great advice "jugglery". Yeah I think I should chuck up a "click to scroll" button

Hey Matt

Much power to you being a go-getter brother. Seriously, I couldn't imagine doing this when I was your age, going out there to get gigs
Ok, so my impressions are:
1.) A little too wordy
If you want to sell to the corporate clients, or anyone at all, keep the paragraphs concise. People are busy at work already, the easier you make their lives learning about you, the higher the chance you keep them on your website to learn more.

2.) Too many SEO keywords (Auckland corporate magician, Auckland wedding, etc..) - it doesn't looks normal. Google values more genuinely written contents these days. I'll decrease the # of your keywords.

3.) Your Corp. demo vid - I know its hard to get good quality videos, but you gotta shorten it. Cut away all the fluff, especially the moments when you tripped up on your words a little bit. You have gone on a good 3 minutes before the first trick was performed, not a lot of corporate clients will spend that much time waiting. Hit them within the first 15 seconds. If you can splice up all the 'climax' moments in your trick into a 1 min vid, it'll be much better

Good luck my man, I want to see you succeed young blood

Nash Fung

Had a quick look. Overall it is a nice design. Iagree with above posters, your website mmessage is confusing.

It seems to sell corporate and wedding magician but nowhere do I see you performing to corporate looking people or wedding.

The photos seem to be of you performing at a school and at a private party or bar.

Do you have alternate media?

As you know my own website is far from perfect - I struggled with having decent media. But I just went out there and did it - got footage on me on stage, at trade shows and a wedding now. My main area to focus now is tightening up my script.

I wouldn't be too concerned with getting high rankings on Google - I spent ages a while ago on SEO and ended up on page 7 - Thérèse just soo Mich competition that unless you pay for ADWORDS, it almost impossible to rank high.

So focus on using the website as a place to give potential customers who already have exposure to you all the information they need to book.

Clel-Mentalist

I would like to talk in private about your site, and what keywords you went after

because in this industry I havnt seen a keyword YET that you can't hit the front page for in under 90 days with proper targeting and site structure

9 times out of 10 when I see business owners say this it's because there site has massive authority bleed

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We just launched a website for a personal injury lawyer (VERY high competition for the major metro area they are in) and in under 2 weeks they have 9 top 3 listings and 82 top 30 listings, we should have them ranking for 150 phrases withing 6 months on the front page..
I say this because many times people try to do a job with the wrong tools.. ex- a carpenter trying to build a house with a small rock to hammer nails, MIGHT get it eventually, but it aint pretty

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On Keyword OVER USAGE, keep in mind Google Bing, yahoo, yandex (hint hint, google is copying yandex semantic search system).... index individual pages, the average page in the top 3 is targeting a single primary phrase and 2 related ..

EXAMPLE : Personal injury lawyer CITY (primary) personal injury legal advice, hire an accident lawyer (related)

USE LSI phrases.. Search incognito for your phrase and scroll to the bottom of the search page. the blue "suggested results" if those are relevant to your page USE THEM IN THE CONTENT