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E.E.
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Hi fellows,to all the mentalists: ¿Can you tell me your experience with publicity on the media? (such as TV,radio,newspapers, and any other) ¿how did you approach that? did you pay for it? can you give some tips about it?

Thank you
I shall see you on the other side.
innercirclewannabe
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I have used all forms of media you've mentioned in the past, & I've never paid for any of it!

I'll pm you later & tell you some of my experiences..

Robert
Tá sé ach cleas má dhéanann tú sé cuma mhaith ar cheann.
E.E.
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Thank you Robert that would be great.
I shall see you on the other side.
saysold1
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I feel like Spock is doing his Vulcan mind meld again.
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Live long and prosper. One to beam up Smile
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This is what REAL mind reading should look like - who needs cold reading?

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Mindpro
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Quote:
On Aug 13, 2014, Ever Elizalde wrote:
Hi fellows,to all the mentalists: ¿Can you tell me your experience with publicity on the media? (such as TV,radio,newspapers, and any other) ¿how did you approach that? did you pay for it? can you give some tips about it?

Thank you


Saying "what is your experience with media" is the same as saying "what's your experience with performing?". It is a very vague question.

There are different types of media public and private, all with different purposes and benefits. Unless you are using the media for paid advertisements - print ads, radio spots, etc, you should never have to pay for media (although it may be included in any media buys).

Having extensive experience with media for decades, you have to approach the media and press as it's own performance market, the same as you would any other performance market - theaters, corporate, colleges, cruise ships, schools, fairs, festivals, nightclubs, and so on. There are many nuances to working the media, most much different from other performance markets.

On a basic level to start with, what is your intention with the media? You don't just "get media". Is what you offering newsworthy or what makes you of interest to the media? There must be a purpose, reason or angle. My suggestion is to learn as much as possible about each of the main media - radio, television, newspapers, print/editorial and electronic media - Internet, blogs, and so on. Worry about private media later.

You must approach from a news or human interest perspective to service the media's interest, not just yours. Know in advance the exact response you are seeking and then take the steps and action towards it. Understanding press releases, media talent resources and publicists are great WHEN YOU ARE READY! Do not attempt media before your talent and performance is truly ready and polished as the media can work against you if done improperly or if your performance and talent is not media-ready. Best of luck.
Slim King
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E.E.
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Hi MindPro

I want to get media because I want more exposure in my town or even in my country.
Radio is my first goal, I guess I'll do Total Sum Radio on my first appereance. All the information you PM me was really usefull thank you Smile
I shall see you on the other side.
TonyB2009
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Mindpro is right. I am a former journalist, and I can tell you that if you approach press right you may get coverage, and if you approach them wrong, you are screwed.

Think of it from their point of view. They have to fill their paper, magazine or show with bits that are of interest to the public. How does your message fit in? Simply trying to get your name out there will be of no interest to them. You are not helping them fill their paper/program. But if you come to them and tell them you are helping raise funds for cancer research by staging a magic show, you have not passed from being a publicity hound to being real news. Now you have a shot at coverage.

Or if you win a magic award, you are news. If you break the world record for the longest magic wand, you are news. Or get arrested on a blindfold drive, you are news. That one got me national television coverage.

In other words, solve a problem for the media outlet and you will get coverage. You need to stop looking at it from your point of view, and start to look at it from theirs.
innercirclewannabe
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Quote:
On Aug 14, 2014, TonyB2009 wrote:
Mindpro is right. I am a former journalist, and I can tell you that if you approach press right you may get coverage, and if you approach them wrong, you are screwed.

Think of it from their point of view. They have to fill their paper, magazine or show with bits that are of interest to the public. How does your message fit in? Simply trying to get your name out there will be of no interest to them. You are not helping them fill their paper/program. But if you come to them and tell them you are helping raise funds for cancer research by staging a magic show, you have not passed from being a publicity hound to being real news. Now you have a shot at coverage.

Or if you win a magic award, you are news. If you break the world record for the longest magic wand, you are news. Or get arrested on a blindfold drive, you are news. That one got me national television coverage.

In other words, solve a problem for the media outlet and you will get coverage. You need to stop looking at it from your point of view, and start to look at it from theirs.


These are some of the points (and more) that I made to the OP in PM. BTW - I think you and I are playing the same venue next month, Tony. Same week and all! I'll try catch your hypnosis show if I'm around..
Smile
Tá sé ach cleas má dhéanann tú sé cuma mhaith ar cheann.
GaMind
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Tony and MindPro are spot on. If you're looking for publicity (as opposed to paid media), you need to make sure you're offering something of value to them. And that is going to be more than just asking them to cover a routine.

The legitimate media outlets are pros, with a job to do. They constantly get press releases and pitches from PR firms and amateurs alike each day. If you're going to get coverage, you have to be offering them something unique and, most importantly, that helps them be more successful. Typically that means giving them a story or soundbite that will appeal to their audience, attract more viewers/readers/listeners, and ultimately increase their ad value.

Most of all, don't waste their time. Do your research in advance. Know who to talk to. And give them a legitimate pitch.
Mindpro
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So true...and it bears repeating - Don't do this or even attempt this until you are ready!
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