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The Magic Cafe Forum Index » » Tricky business » » Published in MAGIC Magazine - result of TEDx talk (0 Likes) Printer Friendly Version

BrianMillerMagic
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Hey guys,

Just wanted to give you an update of how I've been using the TEDx talk I gave to enhance my career. It has now been viewed over 400,000 times globally, which not only makes it the most popular TEDx talk ever delivered by a magician, but also in the top 0.5% most popular TEDx talks ever given, by anyone, period. (link to the talk in my profile)

First of all, thank you to everyone who has watched and shared it. I know that the magic community has a lot to do with its success, and I thank you sincerely for that support.

I have used the talk to land a featured interview on Successful Performercast podcast (which I know many of you heard and wrote to me about), many direct and indirect bookings, increased my speaking rates by 2-3x virtually overnight, and now I've landed two major industry publications.

The first is MAGIC Magazine, who published a transcript of the talk in article format in the November issue. The other publication is coming soon but I can't yet announce.

I have also used the talk to kick off a side business as a speaking coach in Connecticut.

The point is that each time I use the talk to enhance one aspect of my career, it feeds interest back into the talk itself, which boosts views, which keeps the cycle going. So far I've managed to feed the cycle every couple of weeks and the result has been tremendous.

There are members of the Café who helped me prepare for all this, but would probably prefer to remain unnamed. They know who they are, and I thank them again.

Best, Brian
charliecheckers
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Brian - thanks for sharing your experience. It speaks well of strategically thinking through a novel plan and being open to the right type of advice. The Tricky business section has really slowed down in terms of those who bring posts we all can learn from, so thanks again.
Dannydoyle
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A speaking coach? After your first. ..?

Never mind.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
BrianMillerMagic
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Quote:
On Oct 22, 2015, Dannydoyle wrote:
A speaking coach? After your first. ..?

Never mind.


Not my first speaking engagement, Danny. The TEDx brand and success of the talk just boosts marketing power.
Mindpro
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Quote:
On Oct 22, 2015, charliecheckers wrote:
Brian - thanks for sharing your experience. It speaks well of strategically thinking through a novel plan and being open to the right type of advice. The Tricky business section has really slowed down in terms of those who bring posts we all can learn from, so thanks again.


Hey charliecheckers, great having you pop in, I hope all is going well. You are right things have seemed to slow around here lately and since the place has been cleaned up. I'm hoping once word gets out, some that have been chased off may return.

I guess everyone now must know everything about the business side of performing as you are right, no one seems to be asking questions or for assistance.

I've noticed so many newcomers to the Café on almost a daily basis, yet few to this forum, which I have always thought was one of the most valuable on the Café. It could also be an indicator that many just seem interested in this for fun or hobby rather than for profit. Interesting to watch the trends.

This section was always about those looking to start performing for profit, take their current performing business to the next level and/or to learn about the business operational side of performing. You would think it would be hard for this area to slow down with this requiring so much related and useful content. Maybe everyone is dropping out of here to go to med school.

Brian, glad to hear you are getting the results you were hoping for and finding ways to monetize it. Great hearing from you guys.
charliecheckers
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Mindpro - hope all is well with you! How are your business educational projects going? My brother has really done well with our business and I pick up a few shows on weekends when I get a chance. I have not had time to expand the business to my new city yet, and not sure I will. My brother has been reading many of your (and others) old posts here.

It is interesting for me to see the stark changes here. I owe so much to those who posted and discussed business concepts. To me, it offered perspectives one cannot get from just reading a book or watching a video, because you often had multiple perspectives and opinions on any topic. Then, it was the responsibility of the reader to choose the best one, or most appropriate for their needs. Also, joining in the discussion built confidence. I found it fascinating.

I did not realize that other sections of TMC have been been attracting newer members with frequency. I thought many must have moved to other forums. I always liked this site the best for meaningful conversations.

I will stop back soon.
charliecheckers
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Mindpro - hope all is well with you! How are your business educational projects going? My brother has really done well with our business and I pick up a few shows on weekends when I get a chance. I have not had time to expand the business to my new city yet, and not sure I will. My brother has been reading many of your (and others) old posts here.

It is interesting for me to see the stark changes here. I owe so much to those who posted and discussed business concepts. To me, it offered perspectives one cannot get from just reading a book or watching a video, because you often had multiple perspectives and opinions on any topic. Then, it was the responsibility of the reader to choose the best one, or most appropriate for their needs. Also, joining in the discussion built confidence. I found it fascinating.

I did not realize that other sections of TMC have been been attracting newer members with frequency. I thought many must have moved to other forums. I always liked this site the best for meaningful conversations.

I will stop back soon.
TomBoleware
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Hey charliecheckers, glad to hear it’s going well for you.

Like I’ve said all the time, magic would be completely dead if it weren’t for the part-timers and hobbyist.
Those never felt welcome here and the ‘real’ professionals don’t want to come here and get involved in discussions
where fellow magicians, regardless of their level, are being talked down to and belittled. Professionals need the
lower level performers to attend the shows and buy their products. I can’t help but laugh when I see a so called
professional bashing the amateurs and then wondering why they can’t sell their magic product.Smile

Brian, congratulations on all your success.

Tom
"Entrepreneurs are willing to work 80 hours a week to avoid working 40 hours a week"--Lori Greiner

www.tomboleware.com
Dannydoyle
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That is so wrong on almost every level. So you claim that magic hobbiests are the ones who buy all the tickets so the working pros survive? None of the shows in Las Vegas would survive without amateur magicians?

That is the most ridiculous statement I have ever seen written here, and that is a competitive title.

First of all Tom there are not really all that many amateur magicians. Tens of thousands perhaps but not nearly enough to support the shows as you seem to claim. The huge percentage of working magicians do not sell products to magicians but collect fees from non magician clients to perform. You can't help but laugh because you are very badly informed. But that is understandable as you are not actually a worker.

Lastly Tom the ironic part about magicians supporting shows is that a large percentage expect to get in for free!

Sorry Tom but the delusional idea that you have is really sad. The ridiculous business of instant experts, rehashed ideas, everyone wiring books and what has become the magic sales industry would die without amateurs feeding it. Of this there is no doubt. But there is a huge difference in that and performance magic. That is the part you just can never seem to comprehend.

I think part time workers have it made. I think it is the perfect most lucrative side job in the world. I always said it is probably the smartest way to go and you must be some sort of idiot to want to perform full time! I still say that. It really is the smart move.

As for amateur magicians many of the greatest ideas ever have come from hobbiests! Specifically card magic is littered with guys who hardly ever IF ever work, but come up with some of the most innovative and creative ways to do things and plots. Heck Marlo hardly ever worked, if ever and look at his contributions! His work is unparalleled. Without doubt a giant and he was an engineer. Simon Arronson and John Bannon are lawyers. So there is no doubt of the contributions made to the art by the hobbiests.

It is absolutely silly to claim magic would be dead though. Magic shops and places that sell things to other hobbiests and the people who create the things they buy would suffer. But not the workers Tom. The workers will go merrily on like they have since before vaudeville.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
TomBoleware
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Danny, I’m really surprised that you don’t understand where magic lovers come from.
The hobbyist helps build the foundation for magic, much like the Little Leaguer players
and families help develop a love for the game of baseball.

Nobody needs a magician; they go to magic shows because they like magic. Be thankful so many
birthday party magicians are out there promoting magic for you.

No, Las Vegas does not ‘create’ magic fans, that little ball and vase does that.

Tom
"Entrepreneurs are willing to work 80 hours a week to avoid working 40 hours a week"--Lori Greiner

www.tomboleware.com
Dannydoyle
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Maybe if you were involved in it a bit more it would be more clear to you.

Nobody needs circus or any variety acts. What is the ball and vase for that? No Tom people want to be entertained. My moon and dad went to see Joseph Gabriel in Vegas for a long time and Lance Burton and S & R. NEVER had a ball and vase or any other magic trick. Never had a magician at a birthday party yet never went on vacation without seeing one.

Sorry your theory absolutely does not hold water. It is magicians performing well on all levels that advance the art.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
TomBoleware
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Wow Danny, you must be completely blind.

Anyway and like I said, it is magicians performing well on ALL levels that advance the art.


Tom
"Entrepreneurs are willing to work 80 hours a week to avoid working 40 hours a week"--Lori Greiner

www.tomboleware.com
Dannydoyle
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Where did you say that?
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Mindpro
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Quote:
On Oct 24, 2015, charliecheckers wrote:
Mindpro - hope all is well with you! How are your business educational projects going? My brother has really done well with our business and I pick up a few shows on weekends when I get a chance. I have not had time to expand the business to my new city yet, and not sure I will. My brother has been reading many of your (and others) old posts here.



The business resource projects I'm working on are going great. Was a weird summer and I got derailed slightly but am getting back on track. The Press & media book was well-received from those that got it. What surprised me was there seem to be two different interests groups that I've been hearing from both seeming to focus on two different parts of the book. First are those that see the great possibilities, opportunity as view getting press and media coverage (t.v., radio, magazines, newspapers, internet) as a promotional and advertising tool and resource. They're quite focused about creating credibility and positioning through media features and coverage. They are following my steps and literally getting press and media coverage worth tens of thousands of dollars (if they'd had paid for it).

Then there has been a second group that was more fascinated about the going viral part of the book. I guess these are more the youtube generation who's interest is not necessarily about branding or building positioning or credibility in their areas for their business, but rather interested in seeing their video(s) go viral and accumulate hits/views, more for personal satisfaction.

I've been hearing from both and their success stories, will some becoming addicted to the entire process and how it can boost all aspects of their business for little and in most cases no money or investment. Of course both are very interested on how to best utilize and appear in media segments for the best and optimal results. Much great feedback on this section by everyone including longtime, well-respected performers.

I'm currently working on the book about understanding, getting representation and bookings, working with and the inner-working of agent and agencies. I've always felt this area more than any other is absolutely filled with misinformation and misperceptions and will reveal and answer the questions most seem to have, are confused about or are inexperienced with. Also covered is the shift in agencies today compared to the past. Also we also touch on promoters, producers, managers, event planners, etc.

At the same time I received results back from a survey of entertainers (not just magicians) responding to which of ten topics/resources they'd prefer the most, and surprisingly next to the agents/agency project, a resource of contracts, lead sheets, emails, forms, phone scripts, riders, releases, payment reminders, billing/invoices, setup information, followup messages/emails, etc. Many of the forms, paperwork, documents, emails and scripts used in regular operations of an entertainer's business. Many of these were part of a previous projects, long unavailable so due to the interest I'm also working on this at the same time, so these two should be my next releases.

Where the Press & Media book was not meant for widespread release and purchasers had to be approved, the others may have a broader release. Great response form the DJ and comedians communities as well as vents, jugglers, hypnotists and bands/musicians so far.

Glad to hear your brother is enjoying and learning from our past posts and contributions here. There is a wealth of information here if one takes the time to search. About a year and a half ago someone sent me a file of many of my posts here from over the years with the recommendation that these posts alone would make a great book. He had them printed out in a binder, categorized and used them as such. While it seemed a bit ambitious of a project, there is a ton of good info by guys that know and are willing to share, regardless of the naysayers amongst us. To me that is and has always been the greatest value of Tricky Business. Learning real info from those that have experience. The problem has always been sifting though the noise and nonsense to find it. I hope it's beneficial to him.

Stop in a bit more often!
charliecheckers
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Mindpro - your Press and Media book is outstanding! I wish I had time to apply it more, but currently my focus is elsewhere. The learning from the book I am sure will serve me well throughout my life.

What Brian has done with his TEDx talk is a great example of leveraging media opportunities rather than just viewing projects as stand alone initiatives. I really appreciate him sharing.
Mindpro
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Quote:
On Oct 30, 2015, charliecheckers wrote:
Mindpro - your Press and Media book is outstanding!


Thanks for the kind words. While it works quite well for all types and levels of performers, it works especially well for kids and family performers as you can well see. Some are already getting some great results in just a few short weeks.
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