On Apr 24, 2017, charliecheckers wrote:

Quote:

On Apr 24, 2017, RobertSmith wrote:
100% agree. Pricing your product correctly is critical.
My point is, if you're paying a coach to explain pricing then you're paying for information that's available for free.
And that's okay. You do you.
Robert

All information is potentially available for free. In reality, I strongly encouraged my brother to pay for advice on pricing because it is so critical to every other aspect of his business and something we had very limited knowledge about. Discussions here over the years revealed to us that there are many opinions about pricing, most of it frankly seat of the pants. So we were not paying for pricing information so much as we were paying for informed pricing. We were also paying to have that information available now and through a reliable source. If one were to break down the cost of the information we received so far, as it relates to pricing, it would probably be less than $100. Of coarse this is not the way the services are sold or offered, but just mentioned to illustrate how simple it is to justify a return on investment.

Free advice has served us well. As a matter of fact, I suspect we have taken the free advice offered here farther than most. That being said, investing in specialized services can be the most cost effective way to move forward. Unless one is willing to invest the time to understand our exact needs, interests, limitations, and future expectations, their advice on pricing will be compromised.