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The Magic Cafe Forum Index » » Latest and Greatest? » » Craig Petty and Murphy's planning something special (36 Likes) Printer Friendly Version

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reignofsound
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Quote:
On Mar 13, 2017, Craig Petty wrote:
Quote:
On Mar 13, 2017, warren wrote:
Quote:
On Mar 13, 2017, reignofsound wrote:
Your handling of Murray Mint.



He wouldn't be able to do that as Murray Mint is Micheal Murray's effect, however if you own Murray Mint it's not hard to work out the handling that Craig uses.


Correct. And I'm not messing up again.

I'll film a tutorial of my handling and upload it into the Murray Mint FB group. That way everyone wins. I'll sort it tomorrow in the office that at I can get one of the guys to hold a camera for me!!



Top man!
Colin (C.J.)
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I can reveal what the content of the lecture is: "15 routines. 12 unpublished. 6 Coin routines, 4 card routines, 4 routines that are just bonkers and 1 Kids trick. Some theory about approaching tables, groups, dealing with spectators and finally some marketing ideas that WILL generate more work."
Craig Petty
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Quote:
On Mar 14, 2017, MazingMandy wrote:
Craig, what is your opinion on business budgeting?

If you have a fixed budget what proportion would you recommend spending on new tricks (assuming you have been a magician for a while so already have a pretty good arsenal) vs promotional material/networking clubs/wedding fairs and that kind of thing?


Budgeting is something that a lot of people overlook. Firstly you should track every enquiry in terms of its source. On a month by month basis you should know how many enquiry have come from every avenue (Facebook, Wedding Fayres, Internet Search etc). You should also know how much you are spending on each source of gigs. This will allow you to work out your CPE (cost per enquiry).

The CPE tells you a lot. You might be spending a fortune on Pay Per Click but the CPE might be a lot higher than (for example) Facebook. This allows you to see which methods of enquiry acquisition are working. You will be amazed if you do this. The things you think might be working are not as cost effective as you may think.

You can then work out CPB (Cost Per Booking) using a similar method. Once you have this info you can make an informed decision on where to spend your money. The amount you spend is based on your turnover.

As a general rule unless you are just starting out your money should not be spent on tricks. If you are serious about growing your business it's more important to invest it elsewhere. There is no one trick that will make you famous.

That's a brief look at a very complicated but important subject. Does that help?

Craig
MazingMandy
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That a huge help, thanks Craig. Karl, catweazle, take note!
Karl M
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Yeah I already know most of it,but any way thanks Craig
Craig Petty
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Here's the thing Karl.

If you know it, but you aren't doing it then you don't really know it.

All the knowledge in the works doesn't mean anything unless it's put into practice.
Karl M
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Good advice thank you Craig mate I am putting it all in action from now on
Yuan Moons
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Quote:
On Mar 15, 2017, Craig Petty wrote:
Here's the thing Karl.

If you know it, but you aren't doing it then you don't really know it.

All the knowledge in the works doesn't mean anything unless it's put into practice.

Never a truer word spoken. There's a whole lot more to being successful in business than just knowing the steps. I imagine you've got to where you are now from good business practices and just as important, by learning from mistakes.
Craig Petty
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Here's the names of the tricks off my upcoming lecture with Murphy's. Can you guess what any of them are? This doesn't include the theory - just the tricks....

I'm super excited to be filming this soon!

Security Pen
Ninja Opener
Triumph Extreme
Triple Threat
Phone
B.I.M
Colouring Deck
A Marvellous Packet Trick
Framed
Illusionarium
Ink Master
Empowerment
Ninja Purse
Virtual Matrix
EZACAAN

Craig
Darrin Cook
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It's good to have you back.
Ceierry
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I'm so IN Smile
10S Star Sign Divination AVAILABLE WITH FREE EBOOK !
PM
Colin (C.J.)
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Quote:
On Mar 16, 2017, Craig Petty wrote:
Here's the names of the tricks off my upcoming lecture with Murphy's. Can you guess what any of them are? This doesn't include the theory - just the tricks....

I'm super excited to be filming this soon!

Security Pen
Ninja Opener
Triumph Extreme
Triple Threat
Phone
B.I.M
Colouring Deck
A Marvellous Packet Trick
Framed
Illusionarium
Ink Master
Empowerment
Ninja Purse
Virtual Matrix
EZACAAN

Craig

Hi Craig, I'll have a guess. The first item on your list. Is it Security Pen, released by Mark Leveridge many moons ago, which you saw, forgot about, then reinvented? Smile

http://www.markleveridge.co.uk/vlsp.php
NYCJoePitt
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Welcome back Craig! I was so happy to see this posting in the Forum. I've missed your presence in the Magic Community. It sounds like your time away has given you a wonderful perspective and a refreshed ability to navigate your new path. I thought your leaving was a terrible loss, so I'm thrilled that you are back better than ever. Keep up the great work.
professorwhut
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Welcome Back Craig!
I am looking forward to lecture.
After much soul searching about a signature, I decided not to have one.

TG Pop [aka ProfessorWhut]
warren
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Quote:
On Mar 17, 2017, Colin (C.J.) wrote:
Quote:
On Mar 16, 2017, Craig Petty wrote:
Here's the names of the tricks off my upcoming lecture with Murphy's. Can you guess what any of them are? This doesn't include the theory - just the tricks....

I'm super excited to be filming this soon!

Security Pen
Ninja Opener
Triumph Extreme
Triple Threat
Phone
B.I.M
Colouring Deck
A Marvellous Packet Trick
Framed
Illusionarium
Ink Master
Empowerment
Ninja Purse
Virtual Matrix
EZACAAN

Craig

Hi Craig, I'll have a guess. The first item on your list. Is it Security Pen, released by Mark Leveridge many moons ago, which you saw, forgot about, then reinvented? Smile

http://www.markleveridge.co.uk/vlsp.php


Or maybe Craig has made it more practical as Mark's routine wasn't the most practical and on that note Mark isn't the only one who's come up with a Security pen routine Smile
Craig Petty
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Quote:
On Mar 17, 2017, Colin (C.J.) wrote:
Quote:
On Mar 16, 2017, Craig Petty wrote:
Here's the names of the tricks off my upcoming lecture with Murphy's. Can you guess what any of them are? This doesn't include the theory - just the tricks....

I'm super excited to be filming this soon!

Security Pen
Ninja Opener
Triumph Extreme
Triple Threat
Phone
B.I.M
Colouring Deck
A Marvellous Packet Trick
Framed
Illusionarium
Ink Master
Empowerment
Ninja Purse
Virtual Matrix
EZACAAN

Craig

Hi Craig, I'll have a guess. The first item on your list. Is it Security Pen, released by Mark Leveridge many moons ago, which you saw, forgot about, then reinvented? Smile

http://www.markleveridge.co.uk/vlsp.php


Lol! I love that routine! There're is a similarity but also it's very different!
Bill Hegbli
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Greg, you did absolutely nothing wrong, we had a lot of nasty people on the Café back then and most of them have been excused from the Café. You had a right to respond to their ridiculous comments, just because you take magic seriously, and get excited when you see and know something is excellent.

Stop with apologizing, you have nothing to apologize for.

As for the marketed effect, it is not totally your fault, someone along the way should have seen your honest mistake. Even David Penn just made another incorrect comment about nothing has been like this ever. It happens all the time.

Unfortunately, magic dealers and wholesalers do not want to pay for a consultant, they expect I all free gratis, like who can live on free gratis, not me.

I hope you are selling those as the off the market product needs to be brought back, with credit of the originator.
Vietnam Veteran 1967, Sgt. E-5

Graduate of Chavez College of Prestidigitation and Showmanship

"Magic With A Twist Of Comedy"
kaubell
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Craig,

You have given lots of happy faces, joy and laugh out loud moments during all the years in WPR, don't forget!
You have given so much for the people, lots of good moments, so much good.

Magic Café may seem like place where "true opinions" are formed, but its very small community compared to the number of magicians all over the world.

don't stop using chairs even when you once fell down, others may joke about it, but you have to say "but next I will eat banana and drink milk" and continue xD
mrsmiles
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Quote:
On Mar 15, 2017, Craig Petty wrote:
Here's the thing Karl.

If you know it, but you aren't doing it then you don't really know it.

All the knowledge in the works doesn't mean anything unless it's put into practice.



Hi Craig,
Welcome back!
I'm one of those with some knowledge about what you've said about marketing - i.e tracking the source of your queries, the cost per query etc but I'm also one of those who hasn't put it into practice. How would you advise me to do so?
Just to elaborate a bit more so you know where I'm at: Much or most of this lack of putting into action is down to less than good IT skills - I don't know how to do the tracking and calculating on a technical level. Seriously, I don't. I get stuck. As someone with a low-turnover who lives hand to mouth, I spend very little on magic itself let alone nothing at all on marketing or technical or PA advice. Is my way forward to simply pay someone to do it for me? Who or what do I trust to do so - there is so much out there and so many people offering their services I wouldn't know where or who to turn to. And I have to keep a tight reign on expenses!

Finally, many have said nice things about your return and I echo the view that your post shows a man who has shown humility and honesty in it and who has moved on with his life. Well done; I'm sure if we all examined ourselves we could learn similar life lessons too.
mrsmiles
(UK)
Craig Petty
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Thanks for the kind words.

You can track enquiries for free by using a sales board you don't even need a computer. Get a white board and set up a few columns.

Name
Phone Number
Email
Package
Next Action
Booked
Source

Every time you have an enquiry fill in the details that you know and include where the enquiry came from. If they ask you to call back etc put that in next action so you know what to do with the enquiry. Under Booked put if they eventually booke on not. At the end of the month you can see Joe many enquiries you have from where and your conversion rate. It will also help you stay organised with calling people back etc.

Does this make sense?
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