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reignofsound Inner circle Glasgow, UK 2200 Posts 
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On Mar 13, 2017, Craig Petty wrote: Top man! |
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Colin (C.J.) Special user 564 Posts
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I can reveal what the content of the lecture is: "15 routines. 12 unpublished. 6 Coin routines, 4 card routines, 4 routines that are just bonkers and 1 Kids trick. Some theory about approaching tables, groups, dealing with spectators and finally some marketing ideas that WILL generate more work."
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Craig Petty V.I.P. UK 2325 Posts
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Quote:
On Mar 14, 2017, MazingMandy wrote: Budgeting is something that a lot of people overlook. Firstly you should track every enquiry in terms of its source. On a month by month basis you should know how many enquiry have come from every avenue (Facebook, Wedding Fayres, Internet Search etc). You should also know how much you are spending on each source of gigs. This will allow you to work out your CPE (cost per enquiry). The CPE tells you a lot. You might be spending a fortune on Pay Per Click but the CPE might be a lot higher than (for example) Facebook. This allows you to see which methods of enquiry acquisition are working. You will be amazed if you do this. The things you think might be working are not as cost effective as you may think. You can then work out CPB (Cost Per Booking) using a similar method. Once you have this info you can make an informed decision on where to spend your money. The amount you spend is based on your turnover. As a general rule unless you are just starting out your money should not be spent on tricks. If you are serious about growing your business it's more important to invest it elsewhere. There is no one trick that will make you famous. That's a brief look at a very complicated but important subject. Does that help? Craig |
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MazingMandy Special user Has tolerated the trolls here for 676 Posts
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That a huge help, thanks Craig. Karl, catweazle, take note!
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Karl M Inner circle 1276 Posts
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Yeah I already know most of it,but any way thanks Craig
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Craig Petty V.I.P. UK 2325 Posts
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Here's the thing Karl.
If you know it, but you aren't doing it then you don't really know it. All the knowledge in the works doesn't mean anything unless it's put into practice. |
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Karl M Inner circle 1276 Posts
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Good advice thank you Craig mate I am putting it all in action from now on
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Yuan Moons Veteran user 348 Posts
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On Mar 15, 2017, Craig Petty wrote: Never a truer word spoken. There's a whole lot more to being successful in business than just knowing the steps. I imagine you've got to where you are now from good business practices and just as important, by learning from mistakes. |
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Craig Petty V.I.P. UK 2325 Posts
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Here's the names of the tricks off my upcoming lecture with Murphy's. Can you guess what any of them are? This doesn't include the theory - just the tricks....
I'm super excited to be filming this soon! Security Pen Ninja Opener Triumph Extreme Triple Threat Phone B.I.M Colouring Deck A Marvellous Packet Trick Framed Illusionarium Ink Master Empowerment Ninja Purse Virtual Matrix EZACAAN Craig |
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Darrin Cook.jpg "View Profile") Special user 621 Posts
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It's good to have you back.
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Ceierry Inner circle Europe 1582 Posts
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I'm so IN
Author of 10S Star Sign Divination - olivier.ceierry@gmail.com for a digital copy.
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Colin (C.J.) Special user 564 Posts
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On Mar 16, 2017, Craig Petty wrote: Hi Craig, I'll have a guess. The first item on your list. Is it Security Pen, released by Mark Leveridge many moons ago, which you saw, forgot about, then reinvented? 
http://www.markleveridge.co.uk/vlsp.php |
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NYCJoePitt Special user 559 Posts
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Welcome back Craig! I was so happy to see this posting in the Forum. I've missed your presence in the Magic Community. It sounds like your time away has given you a wonderful perspective and a refreshed ability to navigate your new path. I thought your leaving was a terrible loss, so I'm thrilled that you are back better than ever. Keep up the great work.
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professorwhut Inner circle Posts R US sold me 1353 Posts
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Welcome Back Craig!
I am looking forward to lecture.
After much soul searching about a signature, I decided not to have one.
TG Pop [aka ProfessorWhut] |
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warren Inner circle uk 4166 Posts
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On Mar 17, 2017, Colin (C.J.) wrote: Or maybe Craig has made it more practical as Mark's routine wasn't the most practical and on that note Mark isn't the only one who's come up with a Security pen routine
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Craig Petty V.I.P. UK 2325 Posts
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Quote:
On Mar 17, 2017, Colin (C.J.) wrote: Lol! I love that routine! There're is a similarity but also it's very different! |
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Bill Hegbli Eternal Order Fort Wayne, Indiana 22797 Posts
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Greg, you did absolutely nothing wrong, we had a lot of nasty people on the Café back then and most of them have been excused from the Café. You had a right to respond to their ridiculous comments, just because you take magic seriously, and get excited when you see and know something is excellent.
Stop with apologizing, you have nothing to apologize for. As for the marketed effect, it is not totally your fault, someone along the way should have seen your honest mistake. Even David Penn just made another incorrect comment about nothing has been like this ever. It happens all the time. Unfortunately, magic dealers and wholesalers do not want to pay for a consultant, they expect I all free gratis, like who can live on free gratis, not me. I hope you are selling those as the off the market product needs to be brought back, with credit of the originator. |
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kaubell New user 90 Posts
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Craig,
You have given lots of happy faces, joy and laugh out loud moments during all the years in WPR, don't forget! You have given so much for the people, lots of good moments, so much good. Magic Café may seem like place where "true opinions" are formed, but its very small community compared to the number of magicians all over the world. don't stop using chairs even when you once fell down, others may joke about it, but you have to say "but next I will eat banana and drink milk" and continue xD |
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mrsmiles Elite user 443 Posts
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On Mar 15, 2017, Craig Petty wrote: Hi Craig, Welcome back! I'm one of those with some knowledge about what you've said about marketing - i.e tracking the source of your queries, the cost per query etc but I'm also one of those who hasn't put it into practice. How would you advise me to do so? Just to elaborate a bit more so you know where I'm at: Much or most of this lack of putting into action is down to less than good IT skills - I don't know how to do the tracking and calculating on a technical level. Seriously, I don't. I get stuck. As someone with a low-turnover who lives hand to mouth, I spend very little on magic itself let alone nothing at all on marketing or technical or PA advice. Is my way forward to simply pay someone to do it for me? Who or what do I trust to do so - there is so much out there and so many people offering their services I wouldn't know where or who to turn to. And I have to keep a tight reign on expenses! Finally, many have said nice things about your return and I echo the view that your post shows a man who has shown humility and honesty in it and who has moved on with his life. Well done; I'm sure if we all examined ourselves we could learn similar life lessons too.
mrsmiles
(UK) |
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Craig Petty V.I.P. UK 2325 Posts
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Thanks for the kind words.
You can track enquiries for free by using a sales board you don't even need a computer. Get a white board and set up a few columns. Name Phone Number Package Next Action Booked Source Every time you have an enquiry fill in the details that you know and include where the enquiry came from. If they ask you to call back etc put that in next action so you know what to do with the enquiry. Under Booked put if they eventually booke on not. At the end of the month you can see Joe many enquiries you have from where and your conversion rate. It will also help you stay organised with calling people back etc. Does this make sense? |
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| The Magic Cafe Forum Index » » Latest and Greatest? » » Craig Petty and Murphy's planning something special (37 Likes) | ||||||||||
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Posted: Mar 14, 2017 12:48 pm 
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