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The Magic Cafe Forum Index » » Did you hear the latest? » » Sony reveals magic secrets in Xperia commercial! (1 Likes) Printer Friendly Version

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Somewhere in Germany I wrote
128 Posts

Profile of Meng
Sony is exposing magic tricks in a commercial to promote the slow motion features of their new Xperia XZ smart phone.

Quote Sony:
"Could Super slow motion reveal what the eye can't and uncover the magic behind the tricks?"

They not only show Crazy Man's Handcuffs in slow motion and close up (beside other tricks and sleights), they even name it correctly.
The London-based "magician" who was willing to be filmed calls himself The Chelsea Joker.

What do you think?

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East Coast
3158 Posts

Profile of Rizzo
Wow. Talk about showing the work
Nothing Personal-Strictly Business
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York, PA
2524 Posts

Profile of WitchDocChris
Hm. Didn't even need the slowmo to see the snap change.

As Immorten Joe would say, "Mediocre!"
Witch Doctor

Psycho Seance book:
Wizard of Oz
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Most people wish I didn't have
5359 Posts

Profile of Wizard of Oz
That's a shame. Another Masked Magician who can't make it legitimately and selling out.

Who knows how many folks will see the commercial and the sponge ball and card moves are just moves, so easy enough to avoid by workers until the dust settles. But Crazy Man's Handcuffs? That is a staple in so many workers' repertoires. And has always been pretty secret since it can't easily be put into a magic set. What a shame. Hopefully this just blows over.
Pay no attention to that man behind the curtain.
Tim Snyder
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Chicago, IL
89 Posts

Profile of Tim Snyder
I hate exposure of any kind, but how many people watch commercials anymore? If I watch a TV show live, I start it 20 minutes late so that I can fast forward through the commercials. I don't text a lot, but I imagine a lot of people use commercials as a good time to check their other devices. This doesn't seem like a "stop everything and watch this" type of production. Hopefully it will have a limited viewership.
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New Orleans
163 Posts

Profile of tommeepickles
I haven't seen it on TV yet but I opened it up in Youtube just to give it a thumbs down.
Dave Scribner
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Lake Hopatcong, NJ
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Profile of Dave Scribner
I don't like the exposure and haven't seen the commercial either but unless this is several different commercials, it seems awfully long.
Where the magic begins
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Hong Kong ~ USA
1079 Posts

Profile of Nash
To be honest, even in slow motion, I don't think lay people can really pinpoint how Crazy Man's Handcuff works, let alone remembers it enough that when they see a magician does it live that they'll know the secret. From a marketing perspective, that's actually pretty ingenious of Sony to promote their slow-motion capability.
Don't give up, don't EVER give up.

Corporate event magician
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After all these years,I STILL have only
353 Posts

Profile of MJE
On Sep 3, 2017, Nash wrote:
To be honest, even in slow motion, I don't think lay people can really pinpoint how

Yeah, I'd have to agree with Nash. Unless your goal is to make people think that what they think they see is the reality, something like this may even lead to a greater appreciation of the skill involved. You can see something happen in the slo-mo shot of C.M. Handcuffs, but what you see isn't explained. We know what we're seeing because we know what we're looking for, but the vast population has no idea. The other effects shown add credence to the "hand is quicker than the eye" theory, which is actually true once in a while. I see nothing horribly sinister in this ad. I see a smart marketing idea and possibly even a good talking point for talented closeup entertainers.
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Inner circle
Uh, I'm the one on the right.
5041 Posts

Profile of pepka
His sponge ball vanish didn't look that good at REGULAR speed.
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698 Posts

Profile of mantel
I hope the "exposure" is worth it. That's the joke and funnily enough he's calling himself a joker.
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Sacramento California
757 Posts

Profile of 61magic
I too dislike exposure when done for no other reason to make a quick buck. Think about it this really isn't any different than all the exposure on youtube... Ultimately magic will suffer when the mystery is gone.

Just my $.02
Professor J. P. Fawkes
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A good lecturer at your service!
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Profile of Paul
Chelsea Joker? Chelsea Dick more like. Smile
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Profile of wunceaponatime
Anything for a buck. Disgusting.
The Magic Cafe Forum Index » » Did you hear the latest? » » Sony reveals magic secrets in Xperia commercial! (1 Likes)
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