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The Magic Cafe Forum Index » » The little darlings » » Interest in magic seems to have vanished? » » TOPIC IS LOCKED (34 Likes) Printer Friendly Version

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Howie Diddot
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Quote:
On Apr 9, 2018, arthur stead wrote:
Well, now you know what to do, Mikael. Offer something even more exiting than your competitors, and make sure your potential clients know about it!


And don’t forget to add music to your show

If you need to find a great royalty free music provider, PM me for the name, he iis a Café member
Mikael Eriksson
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Quote:
On Apr 9, 2018, Howie Diddot wrote:

The fact is this, and can’t be disputed, you have not posted one thing about your show


And I never will. Because then, like a law of nature, SOMEONE here will say it's not good enough. And if I change everything to the standards of THAT person, someone ELSE will say it's not good enough.

I am satisfied that every time I perform, there is incredibly positive reactions, and everyone is incredibly happy afterwards, telling me that it was fabulous, and the best thing they have done so far.

I don't like the tone here, suggesting it's my show that is in error.

The things that I compete with NOW, did not exist HERE before, som you cannot compare with the US where those things have existeed forever. I have identified the explanation to the mystery. CASE CLOSED.
Howie Diddot
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It was NOT MY INTENTION to come across in a negative manner.

I Googled your name “magician in Sweden” as it appears on the Café and nothing came up.

If you have not performed as a magician in awhile, no one knows you; no one will ever know you without an Internet presence.

The intention of my question is, if you are still performing the same show you performed in 2010, maybe you need an update and we could help you.

I don’t see how you can say

“I am satisfied that every time I perform, there is incredibly positive reactions, and everyone is incredibly happy afterwards, telling me that it was fabulous, and the best thing they have done so far”

My reasoning about your comment is;

“if you have received zero phone calls in 2018, zero phone calls = zero shows”. Who lately has given you feedback about your show.

I have to update both my kids and adult shows to avoid performing the same routine show after show so I lose the excitement in my voice and replace it with a memorized speech.

That was my intention of asking about your show.

I was not trying to attack your routines and tell you it was “not good enough”.

You replied that you’d NEVER share this with us....

OK I understand the CASE IS CLOSED... good luck, no reply is necessary...

i’m Just clarifying my post so you will understand my intentions... and i’m thinking out loud....
arthur stead
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Mikael, this forum is intended for “magicians helping magicians.” You asked a question and lot of people freely gave you good constructive advice.

But you could also be helpful to other magicians by volunteering some information. For example, by describing what the other magicians in your area are doing that makes their acts more sellable than yours. And what you are doing in your shows which makes it less sellable now, as opposed to 8 years ago. We could all learn from that.
Arthur Stead
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Mikael Eriksson
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Quote:
On Apr 10, 2018, arthur stead wrote:
Mikael, this forum is intended for “magicians helping magicians.” You asked a question and lot of people freely gave you good constructive advice.

For example, by describing what the other magicians in your area are doing that makes their acts more sellable than yours. And what you are doing in your shows which makes it less sellable now, as opposed to 8 years ago.




Very strange, I've found "The little darlings" section of this forum very humiliating and degrading. Always with accusations of "Your show can't be any good" etc. A magician collegue of mine from the UK used the words "Magicians hating magicians" about this place...

There are no other successful children magicians in my area, and the magician who performs for companies and adults has made exectly the same observation as me, a big decline in jobs.

The people who call me don't know anything about my show, so it has nothing to do with being less sellable. THEY simply don't have as big interest in hiring ANY magician for their child's birthday party.

I'm not interested in advice about my whow, I'm only interested in understanding why there is less interest in magic IN MY TOWN now compared to several years ago. And now I know. I gave the explanation earlier. I've come to realize only a magician performing in MY town could understand the conditions here. Not a magician living in the US or even Stockholm.

So to summarize this:

No one here could explain it, and about everyone tried to make this thread be about something totally different from my original question.
TomBoleware
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Mikael, I explained it here.

Quote:
On Mar 16, 2018, TomBoleware wrote:
Sometimes we must create the demand. Rarely does it just happen.

Tom


It is not just your area; magic is not something that crosses the mind of normal people. The average person never thinks about magic until it is mentioned by somebody else.
There is no demand in most areas. And there will never be a demand until you or some other magician creates one.

Much like no housewife wants to go out and pay several hundred dollars for a vacuum cleaner, but door to door salespeople sell them every day.

Reminds me of the story about the two shoe salesmen:

A shoe company sent two salesmen to Africa to determine the market potential for their products. One salesman was sent to the north part of Africa, while the other salesman
was sent to the south part of Africa. Both the salesmen completed a survey of the target market and called back to the home office. The salesman sent to the north part of
Africa reported “No one here wears any shoes, there is no market for us here!”. The other salesman sent a message “No one here wears any shoes, there is a huge market for
us, send inventory fast!”.

Tom
Do What Others Do And You Will Become Average

The Daycare Magician Book
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Howie Diddot
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[
]

Quote:
On Apr 11, 2018, Mikael Eriksson wrote:

Very strange, I've found "The little darlings" section of this forum very humiliating and degrading. Always with accusations of "Your show can't be any good" etc. A magician collegue of mine from the UK used the words "Magicians hating magicians" about this place...

There are no other successful children magicians in my area, and the magician who performs for companies and adults has made exectly the same observation as me, a big decline in jobs.

The people who call me don't know anything about my show, so it has nothing to do with being less sellable. THEY simply don't have as big interest in hiring ANY magician for their child's birthday party.

So to summarize this:

No one here could explain it, and about everyone tried to make this thread be about something totally different from my original question.


I can explain it.

This is not a negative or demeaning post, it’s the reply to the post you have wrtten.

I am positive the hateful attitudes on the Café is precisely because of the negative comments posted by you, and all the other unsuccessful magicians with the same negative mindset like you.

I work every weekend only because potential clients know about my show, they know about my show because the audience attending my shows talks about me and my show and the 5 star positive feedback left by my clients on the internet advertises to everyone else about my show.

You just admitted that when people call you they know nothing about your show, in your original post you admitted that no one has called you in 2018; they don’t call because they don’t know anything about you; there is nothing about you anywhere.

I Googled your name as it appears on the Café in Sweden and nothing came up..

The mystery is solved, you are not getting work because no one knows about you; they don’t know if you are any good as a magician and the people that do know you don’t call because they know nothing about your show, or if your show is any good

You are correct , your show has nothing to do with a client hiring you, it’s your attitude. If you project a negative attitude and a hateful outlook as demonstrated here in your posts to potential clients and every other magician in your town has the same negative attitude and hateful outlook, I wouldn’t hire any of you either .
Mindpro
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Having followed this thread and was readying a post that got accidentally erased, I will now only add that this is a different issue than being received. Yes, it is a combined concern with, as Tom said, magic not crossing the mind of most people. You add to that the points Howie has made and you quickly realize it is not just a single, isolated issue.

Yes, I believe magic is waning in popularity, awareness and not on the radar of most people. I say this as someone who books entertainment including magicians worldwide. But more so, this is a business problem as well. Not marketing, but business operational, which includes marketing.

No, the passive type of just sitting back and waiting for the phone to ring with incoming inquiries is much less prevalent than it may have been eight years ago - everywhere, not just in the states or Sweden. The OP has a great opportunity if he is the only one serving the kids market in his area, but to capitalize on it and monetize this opportunity you must rely on business practices. This should be quite easy compared to trying to do it in a well-populated area filled with magicians.

This should be in Tricky Business where these exact issues are discussed. Seems if you employ a system for positioning and awareness the incoming inquiries can begin again with interested prospects.

I am not convinced the "issue has been resolved" as I think it much different/deeper than being considered here.
Danny Kazam
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Quote:
On Apr 11, 2018, Mikael Eriksson wrote:
Quote:
On Apr 10, 2018, arthur stead wrote:
Mikael, this forum is intended for “magicians helping magicians.” You asked a question and lot of people freely gave you good constructive advice.

For example, by describing what the other magicians in your area are doing that makes their acts more sellable than yours. And what you are doing in your shows which makes it less sellable now, as opposed to 8 years ago.




Very strange, I've found "The little darlings" section of this forum very humiliating and degrading. Always with accusations of "Your show can't be any good" etc. A magician collegue of mine from the UK used the words "Magicians hating magicians" about this place...

There are no other successful children magicians in my area, and the magician who performs for companies and adults has made exectly the same observation as me, a big decline in jobs.

The people who call me don't know anything about my show, so it has nothing to do with being less sellable. THEY simply don't have as big interest in hiring ANY magician for their child's birthday party.

I'm not interested in advice about my whow, I'm only interested in understanding why there is less interest in magic IN MY TOWN now compared to several years ago. And now I know. I gave the explanation earlier. I've come to realize only a magician performing in MY town could understand the conditions here. Not a magician living in the US or even Stockholm.

So to summarize this:

No one here could explain it, and about everyone tried to make this thread be about something totally different from my original question.


Yet, you came here posting a question looking for answers. If you wish to blame competition for the declining interest in magic in Sweden, then you are obviously not willing to do what it takes from a marketing stand point. I would bet you that the competitor's implemented a marketing strategy to create interest in their service. And it sounds like it has been quite successful.

It's too easy to just blame competition, but the reality of it always falls back on us. Unless we do something to create the interest of our service, it's us who doesn't work, making it even easier for our competition to get a strong hold of the market. Having a great show means nothing if no one wants to see it.

I think you have received some great advice from others here, but I believe your ego maybe getting in the way. Whenever things slow down for me, the first thing I ask myself is what can I do to get more exposure that leads to more gigs? I might consult with some of my peers for advice, do some research, perhaps create a promotion, create an email campaign, take out an ad in the local newspaper, etc.

If I'm not getting any work because competitor's are getting all the work, that just simply says that my competitors are doing a much more better job than I am at getting work. I might even look into how they are advertising themselves, what type of marketing strategy they are using, etc.

The problem isn't solved by recognizing that competitor's are getting all the work. It's only the beginning of your problem. I hope things work out for you.
Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination, and dedication. Remember all things are possible for those who believe.
arthur stead
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Mikael, when succeeding at magic becomes a matter of life or death (as it has for me more than once), you will be forced think of ways to survive, create new ideas to generate income, and beat out the competition. It requires an open mind, determination, and a willingness to accept responsibility.

You've been given a lot of suggestions on how to improve your business by all the contributors in this thread. If I were you, I'd put my ego aside, stop blaming other people, and listen to the advice these entertainment professionals have generously shared with you.

We wish you well. Enough said.
Arthur Stead
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Mikael Eriksson
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This thread is NOT about getting more gigs. Read my first post again.
Howie Diddot
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Quote:
On Apr 12, 2018, Mikael Eriksson wrote:

This thread is NOT about getting more gigs. Read my first post again.



Your correct, if you analyze your first post the thread is about why you’re not getting any gigs.
Mikael Eriksson
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Quote:
On Apr 12, 2018, Howie Diddot wrote:
Quote:
On Apr 12, 2018, Mikael Eriksson wrote:

This thread is NOT about getting more gigs. Read my first post again.



Your correct, if you analyze your first post the thread is about why you’re not getting any gigs.


I don't need to analyze it. It's been crystal clear to anyone the entire time it's about why I get less gigs now than a few yers back.

So why don't you understand?
Howie Diddot
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:
Quote:
On Apr 12, 2018, Mikael Eriksson wrote:

This thread is NOT about getting more gigs. Read my first post again.


Quote:
On Apr 12, 2018, Howie Diddot wrote:

You’re correct, if you analyze your first post the thread is about why you’re not getting any gigs.


Quote:
On Apr 13, 2018, Mikael Eriksson wrote;

I don't need to analyze it. It's been crystal clear to anyone the entire time it's about why I get less gigs now than a few yers back. So why don't you understand?


I read your first post, the post says that you have received zero calls in 2018; zero calls equals zero shows NOT LESS SHOWS and you won’t listen to anyone here who wants to assist you

Additionally you bash everyone here by writing that we will tell you that your show is not good enough and the Café is full of negativity

I have given up on reasoning with you, you’’re beyond being helped, so sit on your La-Z-Boy lounger (see aviator above) and wait for the phone to ring

BTW in 2010, my phone rang off the hook, in 2018, my phone doesn’t ring either, my email inbox is full... this is the way I book gigs in 2018
Danny Kazam
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Wow, I can't believe the attitude from Mikael Eriksson. So disrespectful considering many have taken the time to respond with nothing but good advice and intentions. Smile
Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination, and dedication. Remember all things are possible for those who believe.
Mindpro
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It seems he is asking the wrong questions or seeing the wrong problem. Perhaps he is correct but it part of a greater issue. Prospects didn't just go away, especially in the kids market. Yes, there are still kids, yes, they are still having birthdays, yes they still go to school, yes there are still family restaurants they go to, yes there are still additional viable kids markets worldwide.

The real issue is why is he not receiving the calls he used to? This is what many here are trying to assit with, but it doesn't seem to be welcome. Why identify and focus only on a portion of the picture or problem?
TomBoleware
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Thinking out loud here: Maybe he doesn’t get calls for the same reason the non magician down the street doesn’t get calls.
Solve that mystery and he could be in business.

Tom
Do What Others Do And You Will Become Average

The Daycare Magician Book
www.amazekids.com/magic-downloads/childrens-magic-ebooks/the-daycare-magician/

Tom Boleware
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Donald Dunphy
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Donald Dunphy is a Victoria Magician, British Columbia, Canada.
Mindpro
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It's really quite simple at the foundational level - you won't get calls if no one knows about you.
Danny Kazam
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This explains a lot. Sounds like a recurring problem for him, all the way back to 2003. It reminds me of the saying, "You can lead a horse to water, but you can't make it drink it."
Quote:
Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination, and dedication. Remember all things are possible for those who believe.
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