”Knowledge is, indeed, that which, next to virtue, truly and essentially raises one man above another.”

-Joseph Addison

Next to the virtuous then, there are none as cool as those who know. This is normally the full-timers who work hard, studying and putting into practice every day that which they know.

I agree. This is also why it is important to understand there are different levels of magicians, performers, and entertainers and their execution is different based on knowledge, skills, and experience among other things.

Most magicians I know are nice friendly people. That's cool enough for me in my book.

Magic is cool, magicians not so much

I would say that younger magicians like Calen Morreli, Nate Staniforth (he's a little older), and Moritz Mueler (I hope I spelled it right) are cool. They appeal to the audience because they seem like normal people. The more you set yourself apart from your target audience, the less "cool" you become. This doesn't make you a bad magician, it just means you don't seem "cool". That's not a bad thing.