1500 being the probable print run, not the price. Jason has said it's likely to be around $300.

To say this book is highly anticipated would be somewhat of an understatement, and predicting sales of any given book on magic has proven to be all but impossible ... even for the wise pundits among us.

For those who might want a copy of Forte's new book, it would only seem prudent to order immediately upon release ... or no doubt tears will be shed, and posts will be plentiful on assorted magic forums begging for a second edition (something Forte definitely hasn't had a habit of doing based on his previous releases).

But then again, who knows - this could be a new Greater Magic, and in print for the next two hundred years.

That's an interesting observation. Yes, there is a lot of excitement on this BB about Forte's book. However, the people on this forum appear to be but a small segment of the magic community as a whole, which is a considerably larger group than the demo/gambling/hobbyist segment.

Not to detract from Forte's new book in any way, my question is this. Does the giddiness shown on this forum indicative of the interest that will be generated by the magic community as a whole, or is it just representative of a small, somewhat specialized segment of same?

Cag, I see mention of his book on the Theory 11 forums, and elsewhere on the magic and gambling internet sites, including here on the Café.
I think most folks on the Magic Café come to the Gambling Spot to read (even if they don't post, which most don't) anything and everything about Forte ... mainly because they know Jason posts here, and they know that Jason is associated with the book.

I think with the typical press run of magic books somewhere between 1000 and 1500, and with many of those "other" magic books (if they're popular) selling out quite quickly ... Forte should have no problem selling his first (perhaps only) run out quite quickly.

I think a positive review in Genii and elsewhere on magic forums would likely result in a quick disappearance of the book for sale ... with perhaps the only real caveat (and it's not to be overlooked) being the potential $300.00 selling price, which will be far higher (with exchange) in other countries, and higher too in the U.S. with additional postage for such a large book adding another $30.00 or $40.00 to the overall price.

I guess we'll see though, likely sooner than later.

Bones, you make a good point and are probably right on your observations.

Forte is almost legendary in magic circles, areas which extend well beyond gambling protection and exposes. Also, in his later years he appears to have drifted towards the performance of gambling themed magic effects and card tricks and probably gets considerable enjoyment from doing so.

Inasmuch as his new book may very well be more on a magic/gambling theme and the performance of associated effects along those lines, the market probably is considerably wider than I initially anticipated. Couple that with anticipated favorable reviews in magic publications, that will probably give a considerable boost to sales.

Since I don't demonstrate or perform and have little interest in doing so, I will probably buy the book to have a copy on my shelf and for the enjoyment of reading it.

Also, I am not above learning a thing or two along the way...

Yup...still not too old to learn and hope springs eternal.

On FB, and reddit, this book is brought up on occasion. I don't think it will have an issue at all selling. I would think many of the bigger card guys are at least familiar with his name

That post you saw on Theory11 was probably mine, and I only knew of this because I frequently read the posts here. As you might have seen, the post didn't get any overwhelming reactions; except for some gambling sleight enthusiasts there were just one or two people who seemed interested in it.
I honestly don't think Steve Forte is as well-known among other magicians who don't share our, shall we say, special interests. Of course, if this book will be "the next Erdnase" that may change, but though I certainly wouldn't wait too long to buy it, I don't think any of us will have trouble getting a copy.

I think Steve Forte is very well known among serious card handlers throughout the world.

If I miss out I don't know what I'll do...