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The Magic Cafe Forum Index » » Tricky business » » My Penguin Trade Show Act (6 Likes) Printer Friendly Version

corpmagi
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I just returned from the P3 Studio in Columbus, OH where I taped my Trade Show Act for Penguin Magic.

The project is in the can and should be available on the Penguin Magic website in about 5 weeks. It will have a full performance of my core trade show act that I’ve performed at more than 600 trade shows for my corporate clients over the past 35+years.

The magic is strong and commercial and you may learn a thing or two, but if you buy this product hoping to learn lots of new sleights and tricks, you may be disappointed.

The real secrets I share are revealed in the discussion/interview section where I explain some of what I’ve learned over the years and what it really takes to be a successful trade show performer.

I am looking forward to sharing my story and my experience with you. ❤️Seth Kramer
A Modern Trade Show Handbook
www.trafficstoppers.com/handbook
imgic
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I love Penguin lectures! Looking forward to watching yours.
"Imagination is more important than knowledge."
corpmagi
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Available for pre-order...
Watch the trailer here:
http://www.penguinmagic.com/p/11620
A Modern Trade Show Handbook
www.trafficstoppers.com/handbook
Mindpro
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Congrats Seth on your lecture. Please correct me if I am wrong but it seems to be very trick-heavy and less about the business about getting started, breaking into trade show work, and establishing trade show operations. Is this a correct assessment? Seems the whole lecture demonstration is about your tricks and performance, and only the sit-down gets into the busisness and operational side of trade shows (to me the most valuabe and important part). How much value/coverage is there in this for anyone not interested in tricks or your act?
Steven Conner
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Quote:
On Mar 11, 2019, Mindpro wrote:
Congrats Seth on your lecture. Please correct me if I am wrong but it seems to be very trick-heavy and less about the business about getting started, breaking into trade show work, and establishing trade show operations. Is this a correct assessment? Seems the whole lecture demonstration is about your tricks and performance, and only the sit-down gets into the busisness and operational side of trade shows (to me the most valuabe and important part). How much value/coverage is there in this for anyone not interested in tricks or your act?


Hey Mindpro, it seems you answer your own question. What you ask is covered in the sitdown. That in itself is a lecture.

Best

Steve
"The New York Papers," Mark Twain once said,"have long known that no large question is ever really settled until I have been consulted; it is the way they feel about it, and they show it by always sending to me when they get uneasy. "
Mindpro
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Of course, but that is usually a much shorter part of the lecture and usually only minimally beneficial, and often guided (and often interrupted or stifled by the host). I'm interested in learning if any of the business or operational aspects are included in the lecture itself or just the discussion at the end. Perhaps in the explanations of the effects as to its connection to the business aspects.
Steven Conner
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Quote:
On Mar 11, 2019, Mindpro wrote:
Of course, but that is usually a much shorter part of the lecture and usually only minimally beneficial, and often guided (and often interrupted or stifled by the host). I'm interested in learning if any of the business or operational aspects are included in the lecture itself or just the discussion at the end. Perhaps in the explanations of the effects as to its connection to the business aspects.


Seth will briefly discuss what a trade show is and why companies attend and then go into further detail about script development, structuring an act, what to charge, what to wear, promoting your services to companies, travel tips, dealing with clients, hospitality events and much more.

Best

Steve
"The New York Papers," Mark Twain once said,"have long known that no large question is ever really settled until I have been consulted; it is the way they feel about it, and they show it by always sending to me when they get uneasy. "
Mindpro
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Thanks Steve. Yes, I gathered this from the description, demo and what I've heard Seth say about this. I was just wondering if there was anything deeper? I have several students and consulting clients who are not magicians in the trade show market that am trying to figure out of there is anything more than just a basic understanding of operations, getting bookings, proposals, contracts, etc. Or is it just the basics for newbies or beginners to trade shows?

Were you at the taping is this? If so, what were your takeaways other than the tricks?
Steven Conner
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I was not at the taping but know Seth. I myself have been in the business more than 30 years. Eddie Tullock and Bob Snodell his manager were my mentors. If you want to learn the business, listen to Seth.

Best
"The New York Papers," Mark Twain once said,"have long known that no large question is ever really settled until I have been consulted; it is the way they feel about it, and they show it by always sending to me when they get uneasy. "
Mindpro
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Yes, I've met Seth myself on several occasions, my questions are not with his knowledge, experience or credibility, but with this specific lecture content itself. Penguin lectures often are watered down for beginners or those new to an area. If that's the case I didn't want to recommend this to my students/clients. The title is "My Trade Show Act" which isn't really of concern or interest to them, which is why I asked specifically about how much of the business behind the performance (not the tricks or performance itself) was covered and to what extent. Thanks Steve.
Oscar999
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With the new format, the discussion/interview section could be twice as long (or more) than the performance piece. So I suspect there will be plenty of value in this lecture. I for one, am looking forward to it.

Oscar
corpmagi
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Hi. It’s Seth!
So ,here’s the deal...
The reason I did this is primarily due to of the new format that Penguin has adopted for this series. In the past, the Penguin lectures were typical trick/explanation format. In this series, it’s more about the whole act—The Act is first performed and then dissected. Usually the Act is 30 minutes or longer. In my case, the Act is 12 minutes or so, it’s the core act that I have used for many years and still so. I do go through a thorough explanation of the tricks, but that is not where the value lies. I spend the majority of the time talking with Dan (Harlan) about the business side of things. We covered a lot of ground from my trade show stand to sound systems, I discuss my travel case and how it’s packed. I also answer all of Dan’s questions about the trade show business. Those of you who know me will know that I hold nothing back, the same as I did when I wrote A Mosern Trade Show Handbook. Naturally there is some overlap between the book and the lecture. Between the two sources, there is a mountain of information. Please feel free to ask me any questions via PM. Seth
A Modern Trade Show Handbook
www.trafficstoppers.com/handbook
Mindpro
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Thanks, Seth (and also Steve) for the explanation. Thanks for pointing out the new format. This is exactly what I was looking for in finding out the "true value" of it as you mentioned pertaining to the business side of things. I've always enjoyed your book and will gladly suggest this to a couple of clients I was considering for this.

I too have been doing trade shows for 30+ years and know how rare it is to find, hear from, and see actual trade show workers in action and discussing these topics. Looking forward to it.
corpmagi
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The Trade Show Act release date is 3/31. Penguin offers a 25% discount on pre-orders before that date.
http://www.penguinmagic.com/p/11620
A Modern Trade Show Handbook
www.trafficstoppers.com/handbook
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