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The Magic Cafe Forum Index » » The workers » » Newell Brands Announces Agreement to Sell The United States Playing Card Company to Cartamundi Group (3 Likes) Printer Friendly Version

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Jerry
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Tortuga, I agree with you. I thought it goes - Number one Casino's, the general public a very very distance second and may be magicians somewhere at the bottom.

If you have $1500 USD go here:

https://www.indexmarketsresearch.com/rep....../183744/

It is really hard to find data on this topic. I will continue to search.
Jerry
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An interesting point to observe is, in the global Playing Card Report I have a link too, USPCC is in the number one position, then Theory 11 and so on all the way down to Santu.
But, there is NO Cartamundi mentioned at all!

Major application is "home" entertainment (magic?), then casino's.
Tortuga
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Quote:
On Jun 17, 2019, Jerry wrote:
An interesting point to observe is, in the global Playing Card Report I have a link too, USPCC is in the number one position, then Theory 11 and so on all the way down to Santu.
But, there is NO Cartamundi mentioned at all!

Major application is "home" entertainment (magic?), then casino's.


I believe Cartamundi is approximately 4 times the size of USPCC. This is from their website...

The gaming products that we make go by the names of Monopoly, UNO, Yu-Gi-Oh!, Magic: The Gathering, Guess Who?, Pokémon, Trivial Pursuit, Pictionary, Shuffle, and so on. All these are strong brands in the games and toys industry, and they are being sold in more than 185 countries. It means people are playing with our cards and games in homes all over the world. Even if you do not know our name, you have experienced our magic. We are the brand you don’t know you love.
Jerry
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Newell Brands 14 billion in revenue to Cartamundi 1 to 10 billion revenue (depending who you want to believe).
Unless, you just want to include only playing card portion of the company.

I was only pointing out how odd it was that Global Playing Report did not mention Cartamundi.

Obviously New Brand could care less about USPCC.
Lee Asher
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Custom market is 25% of uspcc's bottom line. Casinos are the biggest purchaser of playing cards, hands down. Not sure where this video gets it's data, but it's incorrect in saying custom is bigger than casino.

And that 'Global Report' is hogwash. Don't believe a single word of it.
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LEARN ONE CARD ROUTINE EVERY MAGICIAN MUST KNOW
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Tortuga
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On Jun 18, 2019, Lee Asher wrote:
Custom market is 25% of uspcc's bottom line. Casinos are the biggest purchaser of playing cards, hands down. Not sure where this video gets it's data, but it's incorrect in saying custom is bigger than casino.

And that 'Global Report' is hogwash. Don't believe a single word of it.
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The good news that I take away from that number Lee is that 25% of sales makes custom a big deal to USPCC. That won't change at all with the buyout. I am in the camp that believes this is going to be a really great thing for magicians and cardistry performers.

Our portion of the business has grown exponentially over the last two decades. Think about this. When most magicians were buying Bicycle Rider Back cards because options were few, USPCC was making margin off of a comparatively low-priced deck of cards. And many magicians bought the cards by the brick or by the gross so margins were even skinnier.

Now custom decks frequently top $10.00 per pack. I realize that the cost to produce is also higher on these custom cards and they don't make nearly as many, etc. But pack-for-pack they have to be making way more margin than on the "commodity" products. I know it works that way in my business and in many others, so it likely holds true for USPCC.

So to sum my feelings up. Magic and cardistry might be a fraction of the business but a very important fraction. Don't be afraid.
Tortuga
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BTW, I haven't forgotten the distributors that are involved in this equation. They are also reaping the benefits of the surge in custom card availability. Kickstarter campaigns aside, magic shops and online dealers are selling a lot more cards than they used to. And those distributors might not have done business with Cartamundi in the past. They will now have access to that line as well I'm sure.
StevieP
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I would be very interested in which cards are manufactured in which locations and how capable the different factories are to manufacture the various types and styles of cards. I am in UK, Cartamundi have a factory in the UK, can they produce a card in Essex which is good quality for me to faro? Is it a patented process to get the card finishes or bespoke equipment? If buy a brick of cards it would be better for it not to have to be shipped thousands of miles. I would just ask that they are branded differently so I can choose.
Tortuga
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On Jun 18, 2019, StevieP wrote:
I would be very interested in which cards are manufactured in which locations and how capable the different factories are to manufacture the various types and styles of cards. I am in UK, Cartamundi have a factory in the UK, can they produce a card in Essex which is good quality for me to faro? Is it a patented process to get the card finishes or bespoke equipment? If buy a brick of cards it would be better for it not to have to be shipped thousands of miles. I would just ask that they are branded differently so I can choose.


StevieP, I am sure that if you reach out to Cartamundi they will respond (within reason) to questions you might have. So long as you don't ask 100 questions they will probably be happy to answer your main concerns. They might not be able to answer the question about which of their cards faro shuffle the best, but they recently have begun using some very nice paper stock for cards used in magic which show great promise. Then there is the Copag 310 line which is supposed to be excellent. The one video review I remember watching indicated they faroed best top-down so they are likely not traditionally cut.
StevieP
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When this merger was announced I bought a pack of the Copag 310 to try them. Out of the pack I tried to faro them, no joy, so I turned the pack over and the faro’d but it was not perfect. I put the pack down and picked up a pack of bees. Perfect. I was disappointed with the 310’s. However rather than just assign them to the drawer I picked them up. 5 minutes later they were producing perfect faro’s. How much was what I was used to and how much was the pack wearing in, I don’t know.
StevieP
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Tortuga: On your suggestion, I did reach out to Cartamundi. Whilst they are not producing any playing cards in the factory down the road to me, they could not have been more helpful, including a sample of a couple packs of Copag B9 finish cards (from Belgium) and an invite to 'pop down' and discuss more in detail if I wish in the future.
Tortuga
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On Jun 21, 2019, StevieP wrote:
Tortuga: On your suggestion, I did reach out to Cartamundi. Whilst they are not producing any playing cards in the factory down the road to me, they could not have been more helpful, including a sample of a couple packs of Copag B9 finish cards (from Belgium) and an invite to 'pop down' and discuss more in detail if I wish in the future.


Awesome, glad my suggestion panned out. I think sometimes people forget they can go "right to the source" and get information. Let us know how you like the cards and share your feedback!
LesL
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Quote:
On Jun 18, 2019, StevieP wrote:
When this merger was announced I bought a pack of the Copag 310 to try them. Out of the pack I tried to faro them, no joy, so I turned the pack over and the faro’d but it was not perfect. I put the pack down and picked up a pack of bees. Perfect. I was disappointed with the 310’s. However rather than just assign them to the drawer I picked them up. 5 minutes later they were producing perfect faro’s. How much was what I was used to and how much was the pack wearing in, I don’t know.


Hard to generalize from one pack. I have a pack of Bee Casino Specials that will not faro at all. I mean not a single card in either direction. No problem with my other Bee Casinos.
LesL
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Being a new devotee to Phoenix cards, I wonder what this merger means for CardShark. At some point contracts with with USPCC will have to be renewed. Will this result in price changes (higher/lower)? Will it be business as usual with USPCC for Christian?
Jerry
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Lest - everyone keeps saying "don't fix what is not broken". Business as usual. "Yes we will continue, blah, blah".

What is more important is how a company ACTS, based on their history involving similar situations.
In the past Cartamundi (when acquiring other card companies)has kept to their word and the factories remained open in the same country.

It appears hopeful.
Tortuga
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Quote:
On Jun 21, 2019, LesL wrote:
Being a new devotee to Phoenix cards, I wonder what this merger means for CardShark. At some point contracts with with USPCC will have to be renewed. Will this result in price changes (higher/lower)? Will it be business as usual with USPCC for Christian?


Most likely business as usual but price increases are a reality that all businesses have to deal with. Costs rise every year typically as raw materials increase, salaries increase, benefits increase, etc. There are times when raws go down, but generally the trend is not in that direction.
The Magic Cafe Forum Index » » The workers » » Newell Brands Announces Agreement to Sell The United States Playing Card Company to Cartamundi Group (3 Likes)
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