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The Magic Cafe Forum Index » » Tricky business » » Zoom Or Remote Online Performances (66 Likes) Printer Friendly Version

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imgic
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Pop Hadyn. Posted link to this video on Facebook. Seems appropriate for this thread.

Make sure you have captions turn on

https://captiongenerator.com/1771422/Virtual-magic-shows
"Imagination is more important than knowledge."
Nash
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Going back to the OP's post: The concerns for producing a live stream magic show are valid. There are 3 camps of beliefs:
A) Let's do it, B)Not for me, C)debating.
First and foremost, whatever camp you are in, I 100% support & respect your decision.
I was in camp C when this all started, now I'm in camp A and am loving every moment learning about the technical and artistic aspects of it Smile

Honestly I have no idea how long will this pandemic last. I don't think anyone knows with 100% certainty.
Speaking from a personal perspective, I just got a convention in October cancelled flat out.
Worst case scenario is this will last way longer than we imagine. If you have a giant cash flow that you can withstand having 0 income for months on end, that's wonderful. I'm not that lucky, so now is the time to put some thoughts into how to produce an amazing live-stream show.

When live events are back, I have no doubt our industry will bounce back STRONGER than ever and live-stream shows will be an afterthought. People need live entertainment. But in a scenario where all meetings are held virtually until god knows when? I can only speak for myself, but boy I'll hate to be unprepared if doomsday happens.

So far the concerns for doing a live-stream show is it will devalue what you do.
Here's a solution: DO A GOOD SHOW THEN LOL.
Creating a live-stream show is difficult, it will be uncharted territory, but not impossible.

Secondly: Do I fear that I won't be able to command the same price after having offered a live-stream show?
That crossed my mind in the beginning, but ultimately I think it depends on whether you believe your clients will be able to understand the difference between a live-stream show vs a live show.
For me, I think everyone had facetime/video chat before and understand seeing someone through the screen vs interacting with someone LIVE are two completely different experiences.
Live is always better. Live will always cost more $$ because it brings a humanistic value that cannot be replaced by a live-stream show.
Not to mention a live show will bring a wider variety of materials too. These are easily understandable values that our clients will, well, understand.

IMHO, that's the reason why I ultimately let go of my concerns that people won't hire me my regular rate after seeing my live-stream shows.


Cheers gang. Hope everyone is safe and well Smile
Don't give up, don't EVER give up.

NashFung.com/virtual-magic-show
charliecheckers
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Hey Nash- thanks for sharing your perspectives. I too believe there is uncertainty regarding when live shows return. We are seeing festival events throughout the summer months being cancelled, galas in the fall being cancelled, and our own bookings through August being cancelled. It is possible there will be other events created with shorter notice to replace these cancelled events once the emotions of today settle down, but that has no certainty to it. So, what each of us do will somewhat be determined by our individual situations as well as our ability to diversify in what we offer.

I think there has to be a lot of credence given to what has been shared by those with experience and perspectives on this forum regarding venturing off and selling performances that were created with no expertise or experience in the medium being used to present ones show. Where does the confidence or belief that it is market ready come from? How does your offering provide solutions in a compelling way? What competitive advantage are you offering over and above other products the client can choose to use to address their needs? What image are you creating in the clients mind?

I believe these need to be carefully considered when taking on any new idea or concept. Moving to virtual performances is an extreme example of this. Are there examples of those who have implemented this successfully? What market do they serve? Does this translate well with the market you serve? How is this being presented and sold (I believe this too, is something that needs to be thought out for longer term branding considerations)?

I am all for taking smart risks and moving outside of my comfort zone, but I am not convinced yet that what we have to offer currently would constitute a SMART risk.
Dannydoyle
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One also needs to consider the recession and inflation that will be caused by this. Yes we may come out of this strong, but with all the money being printed it will cause inflation and a recession WILL follow. (All those "Trump lumps" don't pay for themselves you know.)

Once this goes away no matter if it was overblown or not there are ft going to be very long long term economic consequences. Might want to set your calendar for those.

Meaning it might devalue your product even further.
Danny Doyle
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<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
FrankFindley
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It has been a very busy few weeks consulting with major brand owners on the effect of the pandemic. I strongly believe that individual performers can utilize the same marketing knowledge to not only help the public and themselves during this time but also position themselves for the pent up demand following. Here is a summary I wrote to give a basic grounding: https://themasb.org/marketings-vital-rol......andemic/.

So how can performers help? One is by doing virtual shows, free or paid. A lot of people are depressed and we can bring them some joy. Here is example news coverage from a member of our local IBM Ring, Norris Priest:

https://www.14news.com/2020/04/03/local-......ic-show/

This is not "devaluing" the brand. Rather, the audience of the show and the many multiples who will not see the show but hear about it on the news and in social media will have a very positive sentiment towards the performer. We've seen this in previous years with performers who, forcexample, worked USO and saving bond drives during war times. They didn't do their typical shows but scaled back vesions with different effects. Like then, people will be very forgiving knowing it isn't under best circumstances. Afterwards, they became the most sought out performers as people appreciated what they did.

The same goes for paid engagements. As an example I know a face painter who has shifted to virtual during this time. She is having parents submit their kids photos and is using her skills to photoshop them into the animals of their choice before virtual parties. The kids love seeing their friends photos unveiled during the party. Then they keep these virtual party favors afterwards as avatars. Her bookings are now running ahead of last year!

One of the worst things we can do is "go dark" during this time. We could lose ground both personally and collectively as an art. Magic needs to be kept in the public awareness. We have a lot to offer and the performers who continue to sling the spells will have an advantage in both the short and long term.
Dannydoyle
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Just because you say it doesn't devalue the product in no way makes it true.

Just because we say it does has no bearing on if it is true.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
FrankFindley
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Quote:
On Apr 18, 2020, Dannydoyle wrote:
Just because you say it doesn't devalue the product in no way makes it true.

Just because we say it does has no bearing on if it is true.


Nor does saying that it does devalue it, make it so. It isn't the "saying" which matters. It is the actual outcomes that matter. And we are seeing plenty of positive outcomes. Just saw another positive story posted by Cody Clark:

https://www.instagram.com/p/B-2VyzalTtD/......pup4m1sp
"I had the absolute pleasure of spending this morning with Marlee & her family/friends over @zoom_video_communications for her 8th birthday! Having seen my show at @bcplinsta in Feb., once she knew her party would have to be virtual, she had the bright idea of requesting a virtual magic show. I’m SO glad she did! We all had so much fun and was so amazed by my virtual magic that it felt like we were all together! Thanks again and happy 8th birthday Marlee 🎂"

Audiences are happy. Clients are happy. Performers are happy. Seems like a win-win-win to me.
FrankFindley
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Here's Kostya Kimlat sharing his experience with virtual shows:

https://www.wogx.com/video/675031

Great example with his "quarantined card trick" bringing some needed levity.
FrankFindley
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Good article with positive perspectives.

https://chicago.suntimes.com/platform/am......er-house
Chicago magicians adjust to ‘virtual magic’ amid coronavirus pandemic
Performing online shows is the new normal for Chicago’s magicians.


“It sucks,” said Jibrizy. “In my profession, I need people; an audience. Doing a magic video online, rather than [in front of a live] audience isn’t like the same killing, so I’ve been going live on Instagram. There’s no edit; it’s all one continuous thing so people love it … I really do appreciate the support of the fans. And, in fact, when I go live, my numbers have tripled.
...
The folks at Chicago Magic Lounge have made a similar pivot to performing online shows, through Zoom, an online conference service that has capitalized on the social distancing COVID-19 has created.

“We spent a lot of time looking at what to do right so immediately we knew that the world needs magic more than ever; the world needs misdirection,” said Joey Cranford, Chicago Magic Lounge’s CEO and co-owner. “We have a gift to provide to people sitting at home right now. It’s just been really cool. And the other really fun part about Zoom is that it’s as close to a show as you can imagine, so we send out the emails, we announce that tickets have gone on sale and we sell out the spots within about 45 minutes.
...
“It’s been really refreshing to hear the comments,” said Thompson. “The excitement and people are just happy to have something different to do, but it’s still interactive. That way they’re not just watching Netflix for 40 hours, so it’s nice that there is a change of pace. I think for people who like to dress up and make a fancy cocktail and watch a magic show; people want something unique to do at this time.
Dannydoyle
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I wish them the best.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
thomasR
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Magic Bar in LA has also been going Live weekly on Instagram.
TomBoleware
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Well said FrankFindley.

Those who sit around and wait for things to get back to ‘normal’ may be sitting for a long time. Then once it does get back to normal they will have lost their clients to those who have been helpful during the bad times. Good deeds (and some will see it as that) are not forgotten so easily.


Tom
"Entrepreneurs are willing to work 80 hours a week to avoid working 40 hours a week"--Lori Greiner

www.tomboleware.com
Dannydoyle
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Neither are bad shows.

Hey I am probably the wrong guy to talk with about it anyhow. I don't do the one night gig stuff. I just can't imagine if I did that somehow the 21 card trick is the answer to the question is all.

Have at it! If it works for you and you don't think it devalues you then go for it.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
FrankFindley
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Haven't seen Kostya Kimlat's full virtual act. But we can see the positive reactions people have in this screen capture from the video.

Image


From one scene it looks like he is doing the Okito box routine he developed as a teen. I've done that simple routine and it gets great response. To me, repurposing the Twenty-One Card trick to discuss quarantine is clever. Having people mentally select a card is one way to get around them not being able to physically select one. Of course, there are lots of fun routines possible. John Carey's Destiny has been getting a great response for me.



Another fun one to use virtually is Diamond Jack. A dribble select at the beginning, a few good cuts and shuffles and you are off to the races with a fun, heartwarming piece.

A key point is that during the transition from stay-at-home to live physical shows, there will most likely be a "no-touch" phase. McBride and others have been doing a lot of thinking on this at his school. This is not a trivial change for many of us. Doing virtual interactions is one way to get some practice for that. That is why I am using Diamond Jack, it is preparation for parlor act replacing another "touch" routine.

Here are a couple more creative examples of magicians reaching out to people during this time

David Blaine is performing live on call for hospital workers. This is very reminiscent of the USO tours.

https://talentrecap.com/watch-david-blai......emic/amp

Medical workers on the frontlines are all working hard to try and care for an overwhelming number of coronavirus patients. They all deserve to have smiles on their faces and to have their days brightened. Magician David Blaine is doing just that. He is performing magic tricks remotely via FaceTime for medical workers to give them something to smile about.

Penn & Teller and friends' silly ambitious card montage video is nearing 100 thousand views with 99% positive ratio.

thomasR
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Jeff McBride is going to start doing “Wonder Zoom” - an on line version of his wonderground variety show.
imgic
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Quote:
On Apr 18, 2020, FrankFindley wrote:
[i]“It sucks,” said Jibrizy. “In my profession, I need people; an audience. Doing a magic video online, rather than [in front of a live] audience isn’t like the same killing, so I’ve been going live on Instagram. There’s no edit; it’s all one continuous thing so people love it … I really do appreciate the support of the fans. And, in fact, when I go live, my numbers have tripled.


Wonder if he coaches his spectators on Private Message during the act...
"Imagination is more important than knowledge."
Dannydoyle
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Quote:
On Apr 20, 2020, imgic wrote:
Quote:
On Apr 18, 2020, FrankFindley wrote:
[i]“It sucks,” said Jibrizy. “In my profession, I need people; an audience. Doing a magic video online, rather than [in front of a live] audience isn’t like the same killing, so I’ve been going live on Instagram. There’s no edit; it’s all one continuous thing so people love it … I really do appreciate the support of the fans. And, in fact, when I go live, my numbers have tripled.


Wonder if he coaches his spectators on Private Message during the act...


Nice.
Danny Doyle
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<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
FrankFindley
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Another interesting article, this time on St. Louis kid entertainers:

https://www.stltoday.com/entertainment/a......amp.html
Make 'em laugh, but from a distance: Kid entertainers adapt in the coronavirus age

One of the entertainers highlighted in the article is magician Chef Bannanas. Chad is the premium kid entertainer in that area. He did an interview with the Kids Entertainer Academy which now has a course on virtual shows. In addition to sharing his technical setup for kids shows (green screen, lighting, camera, sound) he went into some business aspects including maintaining his price point. His switch in marketing assets is also quite impressive: https://www.chefbananas.com/.
FrankFindley
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Oops, put link to his main page. Here is direct link to his virtual magic show page including video: https://www.chefbananas.com/social-distancing-events
FrankFindley
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A group of prominent Indian magicians hosted a question and answer session with David Copperfield. Several of the questions regarded the virtusl format opportunity both for performing and teaching magic.

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