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The Magic Cafe Forum Index » » Tricky business » » Cheapest Svengali Decks (2 Likes) Printer Friendly Version

Bairefoot
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Thinking about selling short and long cards or other name Svengali cards after my shows. Does anyone know where the cheapest ones are to buy. I am talking about 500 to 1000 at a time. Thank you.
TomBoleware
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The ‘cheapest’ may not be cheap enough to make a great profit on each sale without having a huge retail price. I have’t bought wholesale cards in a long time but I would think D. Robbins may be your best bet for the slum/cheap magic.

Have you thought about selling Two Card Monte? Those are much faster/easier to demo. Sales for a cheaper price and has a much higher markup. You could also bundle the Three Card Monte in with it and make a killing.

Just something to think about.

Tom

PS. Throw in a Free Fortune Telling Fish to help close the deal. I still give those away to my non-magic ebay customers and they love it.
Today I bent the truth to be kind, and I have no regret, for I am far surer of what is kind than I am of what is true.--Robert Brault

Tom Boleware
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thomasR
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I’ve ordered from both Loftus and MagicMakers. Loftus has the best prices if you’re going to get 2 gross or more.
I think MagicMakers has better looking packaging that makes a difference if you’re selling it as a stand alone product. The actual decks are similar quality.

If you don’t have a wholesale tax ID # you can order bulk Svengali decks through custom magic tricks, which is park of TrickMaster.
Custom Magic Tricks also offers some customizable magic kits of all sizes for BOR.
thomasR
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Quote:
On Nov 18, 2020, TomBoleware wrote:
The ‘cheapest’ may not be cheap enough to make a great profit on each sale without having a huge retail price.


It’s a 100%+ markup. Svengali Decks and Coloring Books are by far the best sellers for BOR. (if they fit your market of course).
Dannydoyle
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Are you going to demo the Svengali?
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
TomBoleware
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Quote:
On Nov 18, 2020, thomasR wrote:
Quote:
On Nov 18, 2020, TomBoleware wrote:
The ‘cheapest’ may not be cheap enough to make a great profit on each sale without having a huge retail price.


It’s a 100%+ markup. Svengali Decks and Coloring Books are by far the best sellers for BOR. (if they fit your market of course).



True it is a 100% mark up. But Markup and Profit Margin are not the same.Smile

Doubling your money sounds good, that is a 50% profit margin and most retailers, food stores, etc, would love making a 50% profit margin. But Pitchmen and Direct Sales people usually like a much higher margin. It’s not uncommon for some items to have a very high mark up. For example, Jewelry sellers who operate retail stores or booths at fairs and festivals mark items up 4,5 and even 20 plus times their costs.

In the end it’s just an individual choice. It all depends on how much you depending on the extra money from the BOR sales.

Tom
Today I bent the truth to be kind, and I have no regret, for I am far surer of what is kind than I am of what is true.--Robert Brault

Tom Boleware
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Dannydoyle
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No. It all depends on if the products move.

This was why before giving an answer I asked if he was going to demo the deck because they sell quite poorly simply in packaging.

All the rest is simply conversation, and that is fine, but not productive.

You can have a much lower mark up if you are selling them in much higher quantities. It is a fine line.

I get the worm for about a buck. They sell for 5. The decks you can get for about 88 cents in the right quantities. It is EASY to get WAY more than 100% mark up on a well pitched deck.

2 card Monte is not such a great stand alone item. It works better to add perceived value to a package.

The package we end up selling we have about $2 in and sell them for $20. WELL over 100% margins.

He is talking about doing EXACTLY what we do in that he is in a tourist area selling things before or after the show. (We are actually open all day and sell things to tourists because of our location.) It is way different from standard BOR and needs to be thought of differently.

I hope Mark shows up for this. I literally learned everything I know in this from him. No joke he is THE authority on stuff like this.

I only learned it a couple months ago.
Danny Doyle
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<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
TomBoleware
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Yes Mark is the expert at pitching Svengali decks. He also has a book on the mouse.

I will say that convincing the public they can handle a full deck of cards the way you can is not an easy task. For many there are much better impulse items to pitch.

But anyway, and not that it matters, but again mark up and profit margin is not the same. In the real business world there is no such thing as making 100 percent profit. For example if you buy something for one dollar and sell it for one million dollars, you still haven’t made 100 percent profit.Smile

Tom
Today I bent the truth to be kind, and I have no regret, for I am far surer of what is kind than I am of what is true.--Robert Brault

Tom Boleware
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Bairefoot
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Thanks everyone. I actually do a commercial during my show with the coloring book and 50 trick booklet with my face and logo on it and they get a magic wand. I get $20.00 for this I have $1.71 in it. I will do a demo during the show as a joke commercial .
TomBoleware
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Very Hard To Beat The Coloring Book

Anybody That Can Count To Three Can Do It

Doing It As A Commercial Is A Plus

"This Commercial Break Is Brought To You By ME" Smile

Go Get'Em


Tom
Today I bent the truth to be kind, and I have no regret, for I am far surer of what is kind than I am of what is true.--Robert Brault

Tom Boleware
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Bairefoot
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Thanks
TKD27
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This thread is a few months old... Bairefoot, I'm curious what you ended up settling on for Svengali decks. I pitched them for a very short while many years ago, and Loftus was my go to at the time. Since then I've experimented with lots of different options for BOR sales. These days I'm no longer pitching and I make more money by selling myself and my shows, so I care more about having a good product that reflects the quality that I hope my clients see in my show. For that reason I don't bother with cheapo Svengali decks anymore (but I'm certainly not knocking them for people who think they're the way to go - they do sell well!).

My most recent BOR item is a magic teaching comic book. It's something I actually made about ten years ago, but never actually implemented as BOR item because it's really a lot more costly than the typical slum item. But I'm going to give it an honest whirl, with the idea that I'd rather have something with higher perceived value even if it doesn't make me as much money.

This is the same reason I've personally shied away from the generic, instant author stuff. I just want something that seems to have a higher production value than those seem to have.

You mentioned coloring books, which actually probably check all the boxes here. Very easy to do, high perceived value, and quite cheap when bought in bulk. My only problem with selling those as BOR is that I use them in my show! I have a friend who sells rising wands, and I similarly have declined to sell those due to using a Silver Scepter in my show, lol. I imagine that the coloring books make a really great pitch item, though. Maybe even better than Svengali decks!

But if you've been trying out both Svengali decks and coloring books, I'd really love to hear what your thoughts on them are!
thomasR
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Quote:
On Feb 17, 2021, TKD27 wrote:
You mentioned coloring books, which actually probably check all the boxes here. Very easy to do, high perceived value, and quite cheap when bought in bulk. My only problem with selling those as BOR is that I use them in my show! I have a friend who sells rising wands, and I similarly have declined to sell those due to using a Silver Scepter in my show, lol. I imagine that the coloring books make a really great pitch item, though. Maybe even better than Svengali decks!

But if you've been trying out both Svengali decks and coloring books, I'd really love to hear what your thoughts on them are!


I’ve sold both Svengalis and coloring books together and they both sold well. Some days the books will do a little better than the decks but usually they would sell about the same.

I’ve tried other items and they have all been a waste of time and money compared to the book and deck. (ball vase, paddle tricks, professors nightmare...). Aa
I have thought about giving rising wands a try... seems they would be a decent add on if nothing else.
Bairefoot
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I sell lots of coloring books. I do a gospel routine.
candlestick
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Quote:
On Nov 18, 2020, Dannydoyle wrote:
No. It all depends on if the products move.

This was why before giving an answer I asked if he was going to demo the deck because they sell quite poorly simply in packaging.

All the rest is simply conversation, and that is fine, but not productive.

You can have a much lower mark up if you are selling them in much higher quantities. It is a fine line.

I get the worm for about a buck. They sell for 5. The decks you can get for about 88 cents in the right quantities. It is EASY to get WAY more than 100% mark up on a well pitched deck.

2 card Monte is not such a great stand alone item. It works better to add perceived value to a package.

The package we end up selling we have about $2 in and sell them for $20. WELL over 100% margins.

He is talking about doing EXACTLY what we do in that he is in a tourist area selling things before or after the show. (We are actually open all day and sell things to tourists because of our location.) It is way different from standard BOR and needs to be thought of differently.



Danny, of course I do not know your exact situation. However, I do have some experience in this area. $20 does indeed give you a remarkably good mark up. However, although I concede that I really don't know anything about Branson 20 bucks does seem a little high for just three items. I think I would add in a fourth to make it seem more worth it. What you lose in mark up you will gain in increased sales. I would not recommend another trick as it will make the demonstration too long. Instead I would recommend a small pitch book of some kind. I think the usual suppliers have a book entitled 102 magic tricks (or something like that anyway). I am not sure of the price but it will be negligible, probably around 25 to 30 cents a book or something. The cost will be negligible in comparison of what the little book will add in perceived value. The patter would be "If you can read you can do the trick--if you cannot read we give you plenty of pictures" as you flash the inside pages. That is the complete pitch-----nineteen words only! A hell of a lot faster than demonstrating another trick!


I do agree with you about the two card monte. I do not think it is a strong item for pitching purposes. You would be better off with the Dutch Looper instead. You can make 14 out of one regular deck in about 15 minutes at the very most. The cost is pennies especially if you use cheap quality playing cards that you can get from any dollar store.
thomasR
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Trickmaster has some nice pitch books. They cost a little more than .30 but still under a $1 and I agree they add quite a bit of value.

Wands can be good too for the right market.
candlestick
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Quote:
On May 24, 2021, thomasR wrote:
Trickmaster has some nice pitch books. They cost a little more than .30 but still under a $1 and I agree they add quite a bit of value.

Wands can be good too for the right market.


$1 is way too much! OK for a back of the room sale but I don't believe that is what Danny is doing. Tom Boleware is correct when he states that pitchmen require a much bigger mark up than normal retailers or people that sell back of the room. Anyway this is the book I am referring to. https://www.magictricks.com/book-102-easy-magic-tricks.html
They cost me 50 cents each but I am paying over the odds because I have to import them and go through middlemen. Danny will be able to get them far cheaper than I am from the usual sources.
Furthermore books are FAR better than magic wands! The people who buy Svengali decks have no use for magic wands and it would turn the punters away from purchasing the decks rather than encourage them. They are OK if you are selling to 5 year old kids but the bulk of sales would not be for that market. Magic wands are incompatible with Svengali decks and are almost an insult. The main punters for Svengali decks are men although women do sometimes buy them for their kids. The last thing they want is a silly magic wand when they are 35 years old!
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