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Social Print - Juan Alvarez

The Hype:
Twister Magic and George Iglesias are proud to present the new Social Print routine by Juan Alvarez designed for virtual and live shows!

It's more than a trick. This is a full routine created for the amateur or professional magician. During the past 10 years, Juan Alvarez from Colombia, has been presenting Social Print with great success in-person, on television and recently through Zoom virtual shows. This routine easily adapts to any situation and is themed around social media. Packed with entertaining moments, it's a proven worker that's very easy to do.

Inspired by the trick "Silk," by Lewis Davenport, Juan has reshaped everything, created a full script and audience tested the routine hundreds of times. You will receive everything you need to perform: A card box, 26 specially printed cards, two custom-printed silks, a Facebook hand accessory, and even Juan's script. Of course, you are more than welcome to create your own routines, gags and lines!

My Take:

In searching Youtube for a full performance of the routine to share with you I was unsuccessful but I did find out that there is a ton of Juan Alvarez's out there. So make sure you find the one that does magic. Otherwise you could go all the way from a luthier who hand makes guitar to a mass murderer. Good thing our guy is a magician. He does have a number of performance videos available to watch and has made quite a name for himself in the South American Latina community.

I have been told over the years that to have a trick be effective, you must be able to describe what took place in two to three senences at most. However, the promotional ad copy for this routine goes on for three pages. Apparently, Twister Magic wanted to make sure you knew just what happens. So, let me sum it up for you. The magician shows his volunteer a silk with nothing printed on it except a border. This is bundled up, secured with a rubber band and given to the spectator to hold. Photos of a bunch of celebrities are shown and the spectator picks one. When the silk is unbundled, a photo matching the selected one is printed on the silk which can be passed our for inspection.

The trick comes with a silk of either Leonardo de Caprio or Angelina Jolie, a box with the Facebook logo (box seems to be coated to make it last longer), two silks (one printed, one plain), 10 cards of random celebrities, 15 with the force photo. These are nicely manufactured to have a long life. You also gets a cutout Facebook hand. Instruction is via a downloadable Vimeo video lasting an hour and 17 minutes and is well shot.

George Iglesias and his company Twister Magic have been putting out some great routines lately based on themes. Christmas, a vacation cruise and now Facebook. George has released this routine by Juan Alvarez. As with all of the Twister routines, it is printed on heavy cardboard, then plastic coated. We have seen some great magic over the recent years from South America and it has proven to be a rich source.

Juan has hit on two things here. People love to take cruises and now, especially after so many have been canceled due to Covid, this could be just the thing to put a smile back on their faces.The other thing is how people connect with Social Media to stay in touch. In fact, this routine could play well for a Zoom meeting. In fact, due to the nature of Zoom, one part of this routine becomes immensely easier as you are unable to closely see what goes on off camera. (Something that is not possible in a live performance.)

This routine is simple enough that almost anyone can do it. The only thing really close to a slight is a switch of bundles. I caught it the first times through but I guarantee that your audience won't catch a thing. The move and the timing take care of everything. Juan has tried to throw in just about every computer buzzword he can think of. One thing that amused me is the difference between languages. to keep up the digital aspect, when he shows a rubber band, he refers to it as Band-width, only pronounces the width part with a long I. Not a fault. Juan does a fine job with the English language and you receive all the instruction you need.

Since the routine is a snap to perform, the routine is close to 100% presentation. The props are colorful and well made, The computer based story line can obviously be amended to throw in your own lines. If you are a techno-nerd, you are way ahead of the game in personalizing Juan's material. You cannot repeat this for the same crowd as the outcome will always be the person on the silk. You will have fun with this. This is also quite a bit cheaper than a lot of Twister's effects.

I would recommend this. It is fun, colorful, easy and Facebook has become such a huge part of our lives throughout the epidemic, it plays just right.
John C
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