The Magic Caf
Username:
Password:
[ Lost Password ]
  [ Forgot Username ]
The Magic Cafe Forum Index » » Gaffed & Funky » » Svengali Pitch: Reveal secret before the sale? (2 Likes) Printer Friendly Version

rrwagg
View Profile
New user
7 Posts

Profile of rrwagg
When you are pitching the Svengali deck, do you reveal the secret before the customer buys the deck? I watched the Don Driver pitch DVD....I know he has sold thousands of decks.....and he gives away the secret before they purchase.I can see the reasoning behind it....make it seem very easy so people buy.....but I could also see it working against me because the mystery is gone? I would be interested in hearing your thoughts on which way is the most effective? Thanx!
peppermeat2000
View Profile
Elite user
417 Posts

Profile of peppermeat2000
Don Driver sold thousands of deck using his pitch. That should answer your question.
federico luduena
View Profile
Loyal user
Spain
239 Posts

Profile of federico luduena
Good question. I would say the secret revealed before the sale makes the audience see that they can do it, that the trick is within the scope of their abilities.
merlin5150 II
View Profile
Elite user
Aurora, IL
414 Posts

Profile of merlin5150 II
………so did Marshall Brodien 😜
Satire
View Profile
New user
80 Posts

Profile of Satire
Most people will remember how incredibly fooled they felt, and link the experience back to that even after the secret is revealed. Revealing (as someone above said) also demonstrates that they can do it (a big plus, particularly with how unbelievable the effect is), and makes the spectator feel like you've done them a bit of a favor (which makes it that much more likely they'll buy). I know most tricks I've bought in-person where after the "secret sauce" was revealed to me.
dyoung
View Profile
Special user
890 Posts

Profile of dyoung
When I used to pitch them, I would sort of reveal it. I would do my routine, then words to the effect of "anyone can do that with this amazing deck, flick them this way, all different, and flick them this way all the same. So if you can do that, you can do all the tricks I did and more" type of spiel. So sort of revealing it, but at the same time not. Just giving them enough to see that it's easy.
rowdymagi5
View Profile
Inner circle
Virginia
3363 Posts

Profile of rowdymagi5
I never did when I sold them at flea markets. In my sales pitch, I promised anyone who purchased that I would provide personal instruction on how to do the trick the moment after they buy, and if they couldn't do it, I would give them their money back. I said they would be fooling their friends and family that evening. That usually sealed the deal. Never had anyone who wanted their money back!
rowdymagi5
View Profile
Inner circle
Virginia
3363 Posts

Profile of rowdymagi5
Usually I would sell several decks at a time. I would put up a sign and go behind the curtain to teach the purchasers. Almost always I would have a curious crowd gathering to see what was going on. And when the purchasers came from around the curtain with smiles on their faces, it seemed to fuel more sales.

In all honesty, I never made a lot of money with the Svengali pitch. It was fun, and it opened more doors for me as I would have my business cards out and signs offering shows and "classes" in magic. And I didn't limit it to just the Svengali decks, also included stripper decks and other beginner effects (paddle sticks etc.)
Poof-Daddy
View Profile
Inner circle
Considering Stopping At Exactly
5228 Posts

Profile of Poof-Daddy
Years ago, when I drove truck cross country, I would buy the Fox Lake strippers and svens with the instuction sheet wrapped around it by the gross (ea) I would also get a gross of regular decks. I put 1 ea (set of 3 decks) of the same color (blue or red) in a baggie and would pitch the set for $25 (I paid $1.14 a deck by the gross) after my free shows in the truckstop. I always ended with a strong ACR then told them they could do a routine equally as good with "this set" (pull out a baggie). I would quickly show one driver how to riffle them each way, he would show he could do it for a few cuts then riffle both ways. Boom, they sold out fast. (Those were the good old days).

That story told, in my opinion, sharing the secret with at least one person in the group helps more than hinders.
Cancer Sux - It is time to find a Cure

Don't spend so much time trying not to die that you forget how to live - H's wife to H on CSI Miami (paraphrased).






Smile Smile
The Magic Cafe Forum Index » » Gaffed & Funky » » Svengali Pitch: Reveal secret before the sale? (2 Likes)
[ Top of Page ]
All content & postings Copyright © 2001-2022 Steve Brooks. All Rights Reserved.
This page was created in 0.01 seconds requiring 5 database queries.
The views and comments expressed on The Magic Café
are not necessarily those of The Magic Café, Steve Brooks, or Steve Brooks Magic.
> Privacy Statement <

ROTFL Billions and billions served! ROTFL