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The Magic Cafe Forum Index » » Tricky business » » Hospitality suites? (1 Likes) Printer Friendly Version

Fedora
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I've noticed several performers offer to perform for "hospitality suites".
Can someone shine a light on what that means?

Tha hospitality suites I know of are in hotels, and I would be
Surprised if that was a very large market.

Am I mistaken on the meaning of "hospitality suite" or is there more
opportunity performing in hotels than I thought?
Dannydoyle
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Often at conventions companies host hospitality suites and in reality more actual business is done there than on a convention floor.

Folks come to the suite to do business and sign contracts and so forth. You entertain them while they are waiting.

It is a large market and can be used to ones advantage easily.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Mindpro
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I agree. This has nothing to do with "performing in hotels." It is part of the trade show and convention/conference markets. These are professional markets. This is NOT the same as what consumers know of as hospitality suites like in hotels for frequent guest programs, upgraded amenities, a concierge level, and so on. While some hotels may call them hospitality suites, these are not at all what performers or the industry mean when they refer to hospitality suites or working hospitality suites.

In conferences, conventions, trade shows, or association events (all professional markets) these are privately rented suites paid for by an individual exhibitor, sponsor, or participant (not actually part of the designated event by the host/producer) for special wining and dining of their VIP clients and warm and hot prospects attending the industry event.

We book many of these as while they may have entertainment and/or attractions, there are also ambience models, product specialists, sales reps, upper management, food, drink (a lot of drink) that combine to make it a wooing event and experience for these hot prospects. They are usually NOT open to the public or conference/convention/trade show attendees unless specifically invited by the hosting company themselves.

So there can be many different companies hosting their own hospitality suite/event within a conference/convention/trade show. Some prospects may be wined and dined by many different and even competing vendors at once allowing some people the ability to go from party (hospitality suite) to party all night long.

While entertainment can be part of these, it is usually not like a feature performance or key attraction as it is usually just part of the festivities. Guests are not coming for entertainment, and from the hosting companies perspective it is not about the entertainment it is about sealing and closing deals. This is so important for performers to realize. I was once at a hospitality event we booked that had Elton John performing and at one point during his performance the CEO went up to him mid-song and asked him to stop playing as he wanted to announce a 20 million dollar deal with a certain client. It was crazy.

Also, while some of these may be in suites at the venue or hotel, they may also be in private banquet or ballrooms at the venue. We also just booked one with dueling piano players and it was only one of about a dozen entertainers and attractions we booked at this one event in this one ballroom at the same time. Other events are smaller and may only have a strolling magician or other variety or ambience performer.

As many business professionals will tell you, it is the show within a show. It the their key event within the conference. Sure they may spend $60,000 on their exhibit booth, but it is the hospitality event where most business is conducted and relationships are cemented.

This is a very large market, but again a professional market, not a consumer market.

Why do you ask???
Fedora
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Thanks guys. I hadn't considered conventions and the like.

I have to say "Dueling piano players" is the most interesting thing I read today.

As for why I ask, I've been looking at a number of performers websites and
most offer it as one of there services, most place it far down on a list of
"things they do" if its a corporate market I Doubt that is very effective,
It would have to be targeted specifically, unless I'm mistaken.
Jerskin
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Some trade show performers do the hospitality suite in the evening for the company they're working for during the day. I never did one but friends who have tell me it was usually close up and if you get lucky a stationary place to perform rather than strolling.
GrEg oTtO

MUNDUS VULT DECIPI
Mindpro
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Yeah, I prefer stationary performances rather than strolling as well.
Dannydoyle
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It is an effective way to do things on many levels.

Someone offering it as a list of things they do seems a waste.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Fedora
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For those who work in the industry,
Are the corporations expecting that an entertainers presence is
more likely to lead to a new client? (ie, elton john was there so
i decided I'll buy my bottles from this company.) if so a lot
of folks are selling the wrong thing.

It seems many performers are selling there service as a means of
simple entertainment as opposed to a way for the company
to acquire clients and increase profit.
Dannydoyle
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It is to entertain those who show up and to raise the perception of those seeking. It is not about selling anything. The selling is done it is about comfort and confidence in those who you bought from. That is generally speaking. There are exceptions to every rule.

Yes most sell the wrong thing because of a performer only seeing things from their own very limited perspective.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Fedora
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Thanks danny I understand now.
Mindpro
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Quote:
On Oct 7, 2021, Fedora wrote:
For those who work in the industry,
Are the corporations expecting that an entertainers presence is
more likely to lead to a new client? (ie, elton john was there so
i decided I'll buy my bottles from this company.) if so a lot
of folks are selling the wrong thing.


Entertainers need to understand their role and the expectation of the client. More so, they need to truly understand the market itself.

These hospitality events are also not one size fits all which I was trying to demonstrate with the Elton John story. There are some of the bigger events that have a fully staffed and catered event with a major feature artist. I've done these events with Elton John, Maroon 5, Tony Bennett, Penn & Teller, and Daymond John, Barbara Corcoran and Robert Herjavec from Shark Tank. These are larger events usually at a national conference or association event here in Las Vegas.

However other events entertainers are just for ambiance and the experience right along with models, hor d'oeuvres, perhaps some music, where things are more in the background so the primary purpose is to talk, discuss, and allow deals to be made.

Unlike the trade show floor where a magician may be used to present a message, capture leads, or as a path and process to their sales reps, this is not so at hospitality events.

This is also why many of these companies and clients rarely would hire a general magician that has it buried down on their websites. They wouldn't look for someone on Gigmasters, but rather find someone that knows and specializes in these events and are booked through professional channels not as consumer bookings.
Fedora
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Thank you mindpro for Clarifying, it was my expectation that similar to trade shows
Most companies, specifically mid size and large ones, wouldn't hire a performer who
puts it as one of a list of many services, (I've seen some list it after "birthday party")
Dannydoyle
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Yea some may as well add “and grill”.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
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