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The Magic Cafe Forum Index » » Tricky business » » Using "celebrity" in your business (1 Likes) Printer Friendly Version

Fedora
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This was touched upon in the "food for thought" section,
but figured it deserved its own thread here.

does anyone here purposely cultivate a more "celebrity" image,
Be it through marketing, answering service, communication thru
3rd party, etc. In an attempt to be or seem more "professional"
or "important"

i assume this would very widely by target market, in that
it may be less important to someone working a specific venue
such as restaurants compared to someone targeting
Companies.

any thoughts or experiences are welcome.
Mindpro
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Great topic! I have always believed that it is important to establish positioning and credibility within your market, specialty, or niche. I have worked with many performers, some here, to establish themselves as celebrities within their markets. We have had some amazing successes. I have also done this with non-entertainers such as chefs, doctors, dentists, attorneys and others as well.

This is also one of the reasons I wrote my book Press & Media for Entertainers as media appearances, features, and segments can also help create and establish celebrity as well what you mentioned with "marketing, answering service, communication thru 3rd party, etc. In an attempt to be or seem more "professional" or "important."

Also, celebrity is not always completely understood by many, as there are different types of celebrity. I have experienced this myself both in my performance markets, as well as my years in radio and television where I was a celebrity within our markets. I personally liked the controlled celebrity without mass fame, but many seek both fame and fortune, and there is nothing wrong with that either. I also enjoyed this in the entertainment business/industry as well which is a non-public type of celebrity but more so within an industry (agents, producers, promoters, etc.)

There are many benefits to being seen as a celebrity including of course recognition, having a following, and being able to monetize this as the financial rewards can be very beneficial.

In 2022 I will be taking my book Press & Media For Entertainers and presenting it in a live six-week course for anyone interested. The live trainings will include even more content than in the original book released to the community here and crosses over into social media as well. I have always received great feedback on this book and it has generated over two million dollars in reported free press and publicity to performers that have received media coverage and features and reported their results back to us. This number should grow even more with the live training and mentoring I will provide.

While celebrity can just happen, it can also be strategized, planned, and created. The perception to your audience can be an amazing difference.

Why was this topic interesting to you? What are your thoughts and experiences?

Btw, it's good to see some posting action here in Tricky Business. Last year was quite disappointing which to me was surprising since many of us were dealing with and trying to rebound from the pandemic and the hit many performing businesses took and the pivots some chose to make. I would have thought this would have been more of the primary discussions.
imgic
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Last night my daughter took me to the Chicago Magic Lounge as a Christmas Present. Looking up the performers, Jason Suran website was very polished...looking to go for that professional, perhaps even celebrity aspect you mention. What added to that was the lengthy list of comments and reviews he had from various celebrities: movie stars, dignitaries, etc. And not just "You're Amazing" but witty and funny ones.

It really made him stand out lent a cache of celebrity to him.
"Imagination is more important than knowledge."
Dannydoyle
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I work with Jason at Speakeasy Magic in New York and he not only looks like the real deal but he is. He works very hard at being this. He gets it done no doubt.

And as a bonus he is a great guy.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Fedora
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Thanks for the input mindpro, it's always appreciated.
Good luck with your new course,although I don't attend seminars in general
(business, magic, or otherwise.) I may acquire your book at some point.

As for why this specific topic was interesting to me was that (reading the few threads
this came up) it seems to be under utilized.

Imagic, unlike danny I don't know Jason suran, (i don't know many mentalists)
I have seen a good number of entertainers websites, his is definitely one of the
better ones.
particularly good testimonials.

As for my thoughts, having a brand that's "celebrity" for lack of a better word
should bring a lot of value in some circumstances.
having a website and likely other things in place as professional looking as surans
can only help.
My thought while using his website was that he is professional experienced and knows
what he is doing, if I thought that bookers might as well.

In the area of "answering services and communication thru 3rd party"
On one hand you seem more "important" you run the risk of the
potential client feeling like they are getting the run around and moving on,
also the concern if your salesman can sale as well as you can.

Note, I don't use such services so that
should be taken with a lot of salt.
Dannydoyle
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One other quite important thing about Jason. He delivers the goods. Always an important finishing point in my eyes. You can have the best web page in history and all you get is one time customers it is almost useless.
Danny Doyle
<BR>Semper Occultus
<BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell
Fedora
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Quote:
On Jan 3, 2022, Dannydoyle wrote:
One other quite important thing about Jason. He delivers the goods. Always an important finishing point in my eyes. You can have the best web page in history and all you get is one time customers it is almost useless.


Agreed.
hypnoman1
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Quote:
On Jan 3, 2022, Dannydoyle wrote:
One other quite important thing about Jason. He delivers the goods. Always an important finishing point in my eyes. You can have the best web page in history and all you get is one time customers it is almost useless.


Well said!
For those who believe, no explanation is necessary; for those who do not believe, no explanation will suffice.
Joseph Dunninger
Close.Up.Dave
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There are a lot of angles to this. Murray Sawchuck literally calls himself "The Celebrity Magician", which is a great phrase. It both implies he is a celebrity and that he performs amongst celebrities. How celebrity he is can be debated. That's one example of including it in your marketing materials.

BEING a celebrity is a whole different thing. Some rise to stardom by accident. Other people intentionally do it. They ride the waves of attention they get.

By using public relations techniques, you can guarantee people will think about what you're up to, and reinforce the idea that you are someone they should know and think about. This can get annoying. Think Jennifer Aniston's love life... she may be a celebrity but who cares who she is dating? The fact that we have to think about her love life both implies she's a celebrity and one that we must associate with beauty. This ensures she gets the right movie roles, money, and network of celebrities.

Other people, like Jussie Smollet, is the type of attention-seeking celebrity we should all seek to avoid becoming. His choice to stage a publicized racial attack was both a career move and rooted in being a weirdo of a person. Other people like Gene Simmons is pure self-made celebrity, but he also comes across as a lump sometimes.

I am NOT a celebrity. But, I do try to garner a sense of celebrity in my work. Yes, I have performed for many celebrities, but I don't name-drop a lot since I'm not in any particular scene or hub of celebrities. I also don't want to feed off their celebrity, I'd rather generate my own whenever I want to. So, I try to carry "celebrity" everywhere I go by simply believing in my soul that I am larger than life. My motto is that I'm cool enough to be a celebrity when I feel like it, or when others put me in that "known person" category.

What this does is that when I go to random places where no one knows who I am, I can get them to instantly gravitate to me because they sense something is mysterious about me. I bring a sense of presence that implies I'm a celebrity and people eat it up. I do my best to turn it on when it makes sense, and stay quiet when it doesn't serve me. I've worked hard to master this and I can tell you it's hypnotic for people.

But, choosing to express a sense of celebrity is a form of overt narcissism and this can have devastating effects on a person's personality and personal life. I know this from experience. Performing is hard on the soul sometimes.

So, I also have local friends and personal circles who keep me grounded, away from my performing persona. I like to hang out in artistic circles who understand that half of what I do is BS, and that I'm just a normal guy living life. If I ever want to walk away from performing I can, and I do everything I can to not latch on to unhealthy attention-seeking habits. With being a magician that can be hard to do.

Just be genuinely cool, authentic, and be good at what you do. People won't be able to look away. How you command and manage that form of attention is up to you. Don't be afraid to say no to yourself or other people.

----------------

“There he goes. One of God's own prototypes. A high-powered mutant of some kind never even considered for mass production. Too weird to live, and too rare to die.”

― Hunter S. Thompson, Fear and Loathing in Las Vegas
Fedora
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Good thoughts dave, purposely acting "celebrity" while
performing is dangerous if done wrong, you could just
as well come off as "pretentious" or as a "weirdo" as "important"

although this question was at the operational part of
business, your input is good to keep in mind.

Possibly if the client already has the impression of professionalism
from communicating with you it would be less risky.
(as far as the client goes, the other folks won't know the difference)
Fedora
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Off subject, but apparently Jason suran just appeared on fool us,
https://www.youtube.com/watch?v=yfDQCCw6fa0

such media appearances probably increases the image of the
performer to some degree,

I wonder what (besides putting it on there website) a performer
could do to capitalize on such an appearance?
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