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UKNeil Loyal user 251 Posts |
So I am wondering how many visitors I would need to my website to start charging for adverts. Any advice is welcomed. I am guessing there is no real formula as such.
Chamber of Wallets
http://www.chamberofwallets.com |
Dannydoyle Eternal Order 21727 Posts |
Local, regional, national or international advertisers?
Mind you this is just one question of probably hundreds that need answering prior to even a good guess. And make no mistake there absolutely is a formula.
Danny Doyle
<BR>Semper Occultus <BR>In a time of universal deceit, telling the truth is a revolutionary act....George Orwell |
UKNeil Loyal user 251 Posts |
I am thinking international (e.g. magic suppliers).
Chamber of Wallets
http://www.chamberofwallets.com |
MikeClay Special user Atlanta GA 762 Posts |
Charging for ad space is about potential click-through rates and not overall traffic.
How many click-throughs can you provide? Our newsletter gets 12% click-through from 8200 active subscribers. So when we run an ad, they get just shy of 1k click-throughs to their offer. Because the list is all buyers, it's a higher value click, so we can charge a much higher fee than website adverts. But it is still based on click-through... If your ads generate 3% click-through and you have 10k visits a month, you can tell them an estimated traffic. Use an ad manager that gives you analytics on clicks so you can automate reporting.
its ok.. balloon dogs don't bite
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