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Emazdad
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Inner circle
Plymouth UK
1954 Posts

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<<<,so you don't have any cancelled bookings because of people wanting shows on the same day. >>>

that's not a cancelled booking that's just someone who was too late to book you, this is not a bad thing as it helps build your rep as a busy magician.

If they really want you, you can sometimes talk them into changing the party day, other times not. Some will remember how they were too late to get you, and next year phone even earlier.

If you have a booking which you cancel because a better paying job comes in, well that's really bad form. Once a job is in the diary it should be set in stone, and you should never drop it for higher paying work.
Yours Funfully
Clive "Emazdad" Hemsley
www.emazdad.com

"Magic is a secret, without the secret there is no magic"

Remember there are only 3 types of people in the world, those that can count and those that can't.
Decomposed
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Eternal Order
High Desert
11989 Posts

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If you have a booking which you cancel because a better paying job comes in, well that's really bad form. Once a job is in the diary it should be set in stone, and you should never drop it for higher paying work.


Amen to that........its like being unreliable.....little Johnny waiting on his birthday for the magician to show up and opppppsss, not a good thing.
magic4u02
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Eternal Order
Philadelphia, PA
15111 Posts

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I find there is confusion over the terms active and passive marketing. Some get the false assumption that actively marketing means you are "begging for work" This is not entirely the truth.

You can beg for work on a flyer (passive), or you can beg in person (active). So regardless of what form you choose (active or passive marketing) you can still be begging. So if this is the case, what is the difference beteween the two?

I feel the main difference is that in active style marketing, YOU are always in control of the sales process from start to finish. In Passive style marketing, you relinquish direct control over the sales process after you post a flyer or place an ad.

If you find yourself canceling a lot of shows because you are already booked for that day, then it is time to step back and realize that it may be time to up your prices again. Once you raise your prices, you will always have a bit of people "falling off." This basically means things will level out again while you still remain as busy as you want to be.

But, if you are constantly having to cancel shows or decline them, then you really need to either 1) raise your prices or 2) create a system of forwarding work on to someone you trust that does as good of a job as you do.

Step two leads me to the point of making sure you know who you are referring work to. Your reputation should be everything to you. If you give or pass a job on to someone else, your reputation is still attached to that performer and the performance he or she gives. Make sure you know them and make sure they can deliver on the same quality and services you do.

I also agree that once you book a show, you should always keep it regardless if a better gig comes along. This is just good business practice. In the same notion, if you had someone call you who loves your show but needs to get commitee approval on it, and then another show comes along between that time, you still must conduct yourself properly. In this case, I always call the first prospect and state to them that I have another person interested in their date and that if they can give me a yes or no answer within 24 hours.

This shows you are a professional and have good business practices and intentions. Plus it is only fair. Both parties should understand and you do not end up hurting your reputation.

A great show and a great service is essential if you want to be successful with your magic. No form of marketing will do you any good if you do not deliver on your promises and eceeds the client's expectations.

On the other hand, you can have a great show and still not be successful if people simply do not know about you or how to get ahold of you. In some areas, you may have a great show and give a great service and still find yourself having to market more often just because of the competition in your area is so high.

Kyle
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Donald Dunphy
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Victoria, BC, Canada
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When I originally learned about active marketing verses passive marketing, it was from reading an article in M-U-M by magician Mark Nilsen. I have since shared the definitions in posts on several forums with people like Kyle, etc. However, I didn't create those words, and I would imagine that Mark didn't either. But that is where I learned them from first. I'm giving credit where credit is due.

You may find a clearer definition helpful, too. He has shared that article online: http://www.markstarr.com/magicians/archive4.htm

- Donald
Donald Dunphy is a Victoria Magician, British Columbia, Canada.
Popo
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Valparaiso, IN
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Also, don't forget giveaways at shows.I think this is what some of you are alluding to when you talk about business cards. When I do a show I first want the audience to have the best time possible. I also want them all to have information to contact me. If they have to ask the host then that is one step too many. I give all of the kids something to take home with my info on it. Silly Billy also has pointed out some nice strategies on his web site Sillymagic.com.
Decomposed
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High Desert
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In this case, I always call the first prospect and state to them that I have another person interested in their date and that if they can give me a yes or no answer within 24 hours.


Very nice Kyle, recently, one vice principal called for 1 April and asked to be put on my calender but she has to get approval also and asked me to call her if someone calls for that date.
magic4u02
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Philadelphia, PA
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Donald, great article and great information. I learned of this active vs. passive from yourself as well as from many others and research. but the most I learned from just trying the various aspect of each and finding what worked best for me and what ratio of each worked best.

If you give give-aways to the kids at the show, make sure it is soemthing they want to have and that they will enjoy. Giving oiut a business card to a kid does nothing cause the card means nothing to them and it will never end up in the parent's hands. However, givce the kid a coloring flyer or a magician's assitant flyer and the kid will want to show mom and dad and be happy to have received it cause it has value to them.

Candini:

Thanks. I use this practice a lot now as I often get festivals wanting the same date. This way I am respectful and honest with both parties. Usually both parties are appreciative of the fact that I am being honest with them and I conduct it in a proper manner.

Kyle
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p.b.jones
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Milford Haven. Pembrokeshire wales U.K.
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I feel the main difference is that in active style marketing, YOU are always in control of the sales process from start to finish. In Passive style marketing, you relinquish direct control over the sales process after you post a flyer or place an ad.


Hi,
To me it is more like passive marketing is making people aware of your servises.
Active marketing is more a kin to chasing shows hence the "ACTIVE"
Phillip.
magic4u02
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Eternal Order
Philadelphia, PA
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Phillip:

I think both forms of marketing "make people aware of your services" I think the difference lies in how you are doing it and how much control you have over the process.

In passive forms of marketing, you place and ad or post a flyer and then you are finished and have to wait for someone to contact you or to take action upon what you posted or on your ad. You have no direct control over what the prospect does from the point opf placing the ad.

There is nothing wrong with this approach at all as I feel some magicians need to do both kinds of passive and active formats and find out which work best for them. Some may only need to do passive marketing while others in very heavily competitive markets may need to do a lot of both.

A good example someone shared with me about active and passive marketing goes like this: A person goes to a round table or a networking type of a meeting or party. A passive style marketer would be one that hands out his or her card telling the person bit about their services. Where as an active style marketer would be the one who not only hands out his or her card, but gets a card from the other person in return. By doing so the person now regains control of the process and can place the contact in a rolodex or a database or could send out an e-mail thanking the person when they get back home.

Hope this might help on at least how I see it. =)

Kyle
Kyle Peron

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p.b.jones
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Where as an active style marketer would be the one who not only hands out his or her card, but gets a card from the other person in return. By doing so the person now regains control of the process and can place the contact in a rolodex or a database or could send out an e-mail thanking the person when they get back home.

HI,
Yes I agree and they would probably, Mail them several times a year thereafter too. they may not word it so (they may say they are just keeping friends or being polight to there prospect) but they are chasing work if not why not just stop people in the street take their card (do not give yours) then mail them sveral times a year with useful info never once mentioning your service.
Phillip
magic4u02
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Eternal Order
Philadelphia, PA
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In a way you can chase all you want if that is your decision to do so. Just that in the active style, you gain the control to be able to take advantage of any situation. You have the ability to do as much marketing as you want to your suspect or not. The choice is yours. But at least if you are thinking in an active way, you have the control at all times.

In a passive format, you do not gain as much control over the processes. You relinquish a lot of control by waiting for people to take action instead of taking action yourself.

Either way is fine and some folks need to do both depending on where they live, where they are in their magic career and the competition in their area.

If you are at a level with your magic where you are comfortable with the amount of shows you are getting, then you may only need to do limited amounts of passive marketing to remain at the level you want to be at. This is fine if it works for you.

Kyle
Kyle Peron

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