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Dennis Michael
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Inner circle
Southern, NJ
6018 Posts

Profile of Dennis Michael
As you should know by now, I try my best to post informantion that will enhance your kid show business.

I received the following email from Mark Daniel, the guy who runs KIDabra and has done schools and libraries full-time most of his life.

When I got it I immediately requested the packet. In a day he sold 8 of the 25 he has. (I was the eighth!)

"Successful Marketing in Action" I would call it.

Here's that email:
Special Limited Offer:
Mark Daniel's School/Library Show Marketing Pak

I was straightening things out in my studio and I came across a treasure trove — my promotional materials from the last several years. As I tried to consolidate them into a smaller area for storage, I was really taken with the quantity and quality of materials that Tami and I have produced over the years.

Marketing materials that have kept me self-employed and fed my family for 20 years. Knowing that I really needed to clear some room for other things I've decided for the first time in many years to release some of it for you to peruse and learn from.

You'll receive the actual flyers, newsletters, posters, envelopes and more designed around my highly themed shows. Over the span of about 12 years (1991-2002) you can study my approach, called by many cutting edge. In the over 40 pieces you'll see my pathway to being fresh and unique and the way I go about branding.

Very importantly, you can analyze pricing through the years. The Pak includes many examples from my school shows and my library work is included as well. These are the real materials, that collectively over the years, helped produce hundreds of thousands of dollars of show revenue.

While I do retain the copyright on logos, titles and text, you may study them, be inspired by them, learn from them. In reality with careful study and understanding, ideas from these materials could potentially be worth thousands to the astute individual. Are you that person? If the answer is yes, then here's the good news, don't pay me several thousand dollars for them (I mean, I guess you could, if you wanted personal consult).

Until they're gone and because I want to share something that was so good to me and my family with you - the special package- Mark Daniel's Marketing Pak is only $39.95 plus $3.85 for priority mail. (Additional postage outside the US) There are 25 and only 25 packets available. Presented without commentary, (maybe one day at a lecture or during that private consult we'll go through them in detail).

Bonus: For the first 10 to order you'll also get a 7 postcard campaign that was sent out over 7 weeks to the same people. It was unusual and very successful!

Call 336-492-7870 to order today and when they're gone they're gone! Treat yourself to an early holiday present- oops, sorry, I mean an end of the year business investment. Don't forget- January is a major window for marketing to Schools and Libraries.


PS I'll let you guys know what I get when it comes in the mail. It will be interesting to know how it compares to the David Ginn "Promoting You and Me I & II" And Sammy Smith's Promotional Material, and the David Dee Stuff/Clones
Dennis Michael
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Inner circle
4070 Posts

Profile of Starrpower
Here's a link to a similar program:
Dennis Michael
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Inner circle
Southern, NJ
6018 Posts

Profile of Dennis Michael
Well, I sent in for my order to Mark Starr. It will be nice to compare.
Dennis Michael
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Inner circle
5699 Posts

Profile of Regan

Will you let us know which you like best?

Mister Mystery
Dennis Michael
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Inner circle
Southern, NJ
6018 Posts

Profile of Dennis Michael
Sure will Regan, however, Mark Daniel, as of this morning 12/2, only had two left so his promotional material will no longer be available.

Mark Daniel's package of promotional material spanned from 1991 to 2002. They included 10 years of (11x16) mailer (equals four 8.5x11 pages) His posters for that year, his logos, his envelops, his postcards, his newsletters, and the theme program he presented.

It was nice to see the changes he made from 1991 to 2002, and how he used his testimonals.

I am not done analyizing it, however, I am quick to pick up on his tecnique.

Based on my experience and the material I extracted, I've come up with a powerful list of marketing pointers in your direct mail 4-page flyer:

Did you grab the reader's attention immediately and instantly?

Did you clearly and motivationally described each of the benefits which the school or library will obtain by using your program?

Did you clearly indicated each item which the participants of the school or library will learn?

Did you included testimonials and they are used in a convincing way?

Did you have an "About You" and your practical experience and knowledge on the topic or theme?

Have you described the program in such a way that participants will be able to visualize themselves making use of it in their school or library?

Is your offer is plain, simple, easy to understand, and easy to respond to?

Did you include your fee, registration, and payment procedures; your name, address, and tool free phone number; and similar information have been included on both the brochure and the reply mechanism (postcard)?

Did you include, pictures, logos, and a call for action?

Did you offer an incentive to call and book early?

How have you made it easy for them to say, "Lets book this show this year?"

You can find a lot of this information in expensive magic marketing books or go to your local bookstore and look into the business section and get books on Direct Mail Campaigns.

Was this material worth it to me. Yes, because I could easily read betewen the lines and understand Mark Daniel's methods.
Dennis Michael
Dennis Michael
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Inner circle
Southern, NJ
6018 Posts

Profile of Dennis Michael
I got Mark Star's material but have not looked at the video yet!

Where Mark Daniels gives a progression of his brochures, he lacks (And told you this in advance) a write-up on his brochures. On the other hand, Mark Star gives you his promotional package with a video tape and describes how he developed and used each piece, including the faults in some but most importantly, why he did each piece the way he did.

This is nice information and worth the purchase to me. Any marketing materials is good. Mark material reminded me of the two fantastic books David Gin Published, "Promoting You and Me I & II" The extra example reminded me of a David Dee method of selling. The material clearly said expensive and professional.

If you want good examples of promotinal materials, then just get Mark Stars material or David Ginn's "Promoting You and Me II". If you are a mentalist or Hypnotist, then you might find the added package more to your liking.

I am not disappointed in either purchase, however, I now realise I already have these concepts in David's Ginn's Excellent book.

Now based on my seminar practice and guidelines for flyers and brochures, here a rule to follow:

For each hundred dollars you charge then you should have an extra page. If you charge $400, then you need a 11 x 16 folded (four-sided) brochure.

Postcards are the best for a fast and quick method to place what you do in their face. A single mailing is worst and a seven week campaign is perfect.
Dennis Michael
Mark N ilsen
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3 Posts

Profile of Mark N ilsen
I am pretty sure that the Ginn book is long out of print. When I got one from him about a dozen years aog, it was issue #946 out of 983. But I could be wrong, so call him for confirmation.

But, I am happy to say that the Mark Starr material IS still available. I know ... I wrote it (thanks for the kind words, Den!)


Mark "My Words" Nilsen
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Regular user
132 Posts

Profile of shak
I have David Ginn's book for sale in the Books for sale section.
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