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The Magic Cafe Forum Index » » The little darlings » » On the phone (0 Likes) Printer Friendly Version

MaGiShN46
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244 Posts

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Ive just proved my point!!!
ive called all the magicians in my city and 3 of the 15 magicians in the phone book and me so 4 of 15 sounded like they like their job all the others gave me the impression their just in it for the money they sound like they just ogt out of bed at 2:00PM! so whatever are you one of the cocky magicians on the phone?
Emazdad
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Inner circle
Plymouth UK
1954 Posts

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A guy round here has a sales pitch that just goes, "how much for the magic show?" "£55".

He doesn't even bother to ask where the party is, it could be miles away.

I love to slip the odd funny comments in my phone chats with clients and have a laugh.
Yours Funfully
Clive "Emazdad" Hemsley
www.emazdad.com

"Magic is a secret, without the secret there is no magic"

Remember there are only 3 types of people in the world, those that can count and those that can't.
magic4u02
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Eternal Order
Philadelphia, PA
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All these other magicians who do NOT take the time to really know their show and know how to market themsleves, is a blessing for me. I am happy they do not know what I know. It means I am doing soemthing right and it means that I can be the person they end up hiring because I take the extra time to listen to the client.

Kyle
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rossmacrae
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Arlington, Virginia
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To all three preceding comments, a rousing "yeah!"

I have the same advice at great length (but boiling down, really, to no more) in my series of DVDs designed for entertainers. Marketing tricks? Not really all that necessary - as long as you're PAYING ATTENTION, you're way ahead of 90% of your competition.

I had a thought last week that I wonder what I could do with: talk to the caller (male or female) like a woman. No, I don't mean anything sexual OR discriminatory - I mean bring to the conversation the strengths and appeals one thinks of when women converse: establish a friend-to-friend RELATIONSHIP of sorts where you and she (usually she) both know how it can be when you get a bunch of kids together - SHOW yourself to be empathizing with the customer's fears and worries about the party - GET and USE the caller's name, etc.

Thoughts?
magic4u02
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Philadelphia, PA
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Ross,

This is at the essence of being a soltuions provider. Instead of hard selling to them so much, you learn to LISTEN to them and learn to pick up on their needs. If you hear their needs then you are better able to offer solutions that will benfit them directly.

When you meet their needs, your value grows and as that grows so does the relationship you are building along with them.

Kyle
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todd75
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There is an old saying, "If you want to work you have work!" This is something I live by every single day of my life.

So many entertainers out there today think that they can simply place an ad in the phone book and that they will have enough work to pay the bills...WRONG!

I will never forget when I made the decision to go full time. AT first I was scared to death but then I realized that as long as I marketed my service that I was going to be o.k. Years later I make more money than I ever have and I have more fun than I ever have. Being a full time magician rocks!

For those that sit around waiting for success to find them, they are the ones that will never get anywhere. If you want to succeed, get off your butt and make it happen!
magic4u02
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Philadelphia, PA
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Todd,

That is so refreshing to hear. People get the wrong idea about marketing. they seem to think that you only market if you are desperate for work. That marketing is something you have to do cause your failing.

This whole notion could not be further from the truth. Marketing as a whole is about developing relationships with your clients and adding value to yourself by meeting and exceeding the needs they have each and every single time out. If you can do this, then you will gain business and have them coming back to you time and again.

You can not sit there and wait for someone to call you or knock on your door giving you a golden show worth mega-bucks. It just does not happen. If you want to be successful, you have to market and part of marketing is making sure you have a great show and a great personality both on stage and off.

Kyle
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Emazdad
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Plymouth UK
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<<<<So many entertainers out there today think that they can simply place an ad in the phone book and that they will have enough work to pay the bills...WRONG!>>>>

That only works once you've built up your rep and customer base and you've got a good show.

There's guy's round here who have been going for years and do much more marketing than Billy and I who don't do a third of the shows we do. I often see the xmascards they've sent out to pre-schools etc, as a reminder/marketing tool, on the pre-school notice board when I turn up to do their xmas party.

rossmacrae, it's what I do all the time with bookers, joke about kids in a way only another parent can, IE, I'll suggest a weekday party rather than a weekend one during school holidays. I say that after a few days of the kids being under their feet, the mum's will throw the kids out the car at the party without stopping to get the maximum 2-hours of peace and quiet, and you'll get maximum turn out at the party.

it's important that during the conversation not only do you find out as much about the event, venue, numbers, ages etc as possible. You must give out as much detail of your show as neccessary, and come across as a proffessional who knows what he's talking about, and your fun personallity must come through as well. It's getting the combination right that counts.
Yours Funfully
Clive "Emazdad" Hemsley
www.emazdad.com

"Magic is a secret, without the secret there is no magic"

Remember there are only 3 types of people in the world, those that can count and those that can't.
Decomposed
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High Desert
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Good comments Clive. Sounds like you are "personalizing" your advertising which is paying off.
magic4u02
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Philadelphia, PA
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Clive is right about gving out as much detail as you can about your show and who you are. But we must also remember that we must also stop for a bit and learn to LISTEN to what the client is telling us as well.

We are the party and event experts. Cahnaces are they have not done nearly as many parties as you and I have done and so we can provide them with solutions they may never have even thought of.

We can not provide them with the best solution to meet their needs unless we listen enough to them, get them talking about their event, and then giving them soltuions that can solve their unique needs. This not only increases your value, but you can make more money as well by offering up solutions they may not have thought of in the first place.

Kyle
Kyle Peron

http://www.kylekellymagic.com

Entertainers Product Site

http://kpmagicproducts.com

Join Our Facebook Fan Page at

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