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Profile of Kyle^Ravin
Early last year, I performed the buried alive illusion for the finale of my magic TV special. The illusion got a lot of attention both from the media and the followers of the TV show. IMHO, the first thing you need to pull off a publicity stunt, is publicity itself. I spoke to journalists from two major newspapers and also invited prominent faces from the entertainment industry. All of which, happened to be friends or aquaintences of mine. The illusion was pulled off well and though the audience was a size of only about 20 people, it still got me a fair share of media attention. The plus point I had was the fact that I already had the TV series running and it helped alot. Early this year, I also did a mass mind reading effect LIVE on national radio. This also got a good deal of publicity, though there was no press involved. The radio show went on during a high tune in time.

A friend of mine attempted to set a record for the furthest card throw and he tied up with a major event which housed about 1000 or more people. I happened to be performing at the event and there he was, on stage shooting cards to the back of the auditorium. YES, he eventually found himself a place in the singapore book of records but also, he was the topic of conversation for the guests of the event. That's publicity too...

A really good example of another performer that pulls off publicity stunts well is illusionist JC Sum. I dun know the full picture but I assume his association with the Singapore Press added an advantage to him. His first big publicity stunt was when he teleported himself from the bottom of a building to the roof in a matter of seconds. This really garnered him huge media attention and at the same time, being the marketing genius he is, also constantly reminded potential clients and others about his achievement. This is publicity.

Does Publicity involve money? Yes! but its not entire dependant on it. Somtimes you just need to be a good sales person and sell the idea to the media/sponsors/event organizers. The idea of publicity to me, is getting the word around. It really helps if you're not a one off magician to the audience. Meaning, you don't perform one big stunt and never do it again. People will eventually forget who you are. All they'll remember is the magician that walked through the great wall. WIll they recall a name? I doubt. David blaine, Criss Angel and Copperfield constantly reminded the masses about their presence. DOn't just do one. Keep hitting them and soon you'll be a household name. Good luck

Just my 2c
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